Email Marketing needs to be Mobile Friendly

Have you ever realised, the marketing emails that you send to your customers, do your customers open and read your mail or just discard as waste.

The email that is sent to your customers should be readable, at times customers are not able to read the email because of the formatting all this happens if you’re emails are not mobile friendly.

             

The changes in technology

The web and mobile phone is a vital topic. These days, the number of people using smart phones to search the web is on the rise. This is the reason a lot of companies are making their email marketing mobile friendly. Digital Marketing Company – TrajInfotech Pvt. Ltd, can help you with a mobile friendly email marketing.

Since, smart phones are becoming popular; the technology related is designed in such a manner that will fit every screen size of different devices, from tablet to mobile phone or a desktop or laptop. You should start considering email marketing on smart phone because it will have a positive impact on your business.

Understand Email Marketing

Most companies should understand that email marketing is really useful and how important it is to be mobile friendly because most people view email on their smart phone, then later see it on a bigger screen, like the laptop or desktop. Traj Infotech, Digital Marketing Services in Ahmedabad can help you with a Mobile friendly email marketing to build your first impression with the targeted audience.
If you’re email does not fit the mobile surroundings there is a high chance of increasing the number of people who do not want to subscribe. IT Services can ensure your email marketing fits the mobile setting.

User Experience

If you are not able to provide your audience with a great user experience, it is likely that they would not like to hang around anymore.

• Always keep the messages brief and understandable.
• Ensure, your call to action is simple to read and able to be seen.
• Pile images under and over the text and not right next to the text.
• Before testing your message, remember to test it on a smart phone first. IT Company can enhance user experience.

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Start boosting your Web Presence

Today, everybody agrees the internet is valuable and important for various reasons. With the help of internet brands can engage with the audience, know their competitors better and obtain plausible resources.

To stay way ahead of the competition, may be your highest priority, but can be challenging. Clearly, means it’s time for you to increase your web presence, to make sure your brand is more accessible and prominent.

 The importance of first impression

The homepage is the most crucial page. It has valuable and engaging content something that the audience are interested in looking. Digital Marketing Company – Traj Infotech Pvt. Ltd, can make sure your homepage stands out, by showcasing interesting and informative content.

When people see your homepage, it is the responsive site and professional functioning that will make them invest in the near future.

Keywords

Building the right homepage will set the tone for your brand; all this is a waste if the customer is not able to find your brand online.

A huge variety of search engine techniques and a good web presence tactic can help in directing most of the business to your company.

One should research well, to know the right keywords. Traj Infotech, Digital Marketing Services in Ahmedabad, can stir up a secret formula for a successful web presence.

Social Media

To reap the benefits of social media one should be able to remain on the top in spite of the changes.

Instagram, Facebook, Twitter and others are good platforms to advertise your brand and keep the audience engaged. Traj Infotech, Digital Marketing in Ahmedabad, can help you by giving an insight of the likes and dislikes of your customers.

Content

Attractive and highest quality content is what the audience would want. The audience wants to know if you’re really consistent and trustworthy. Traj Infotech, Best SEO Company in Ahmedabad, can create a great content to ensure your brand is favoured by the audience.

Reaching out

Email marketing is also a great way to share certain information with your customers, like, events, updated information, promotions or offers; all this is helpful in building and establishing a better relationship with all your audience.

Send informative email your customers, do not overdo to a point where you’ll lose customers.

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A Great Web Design leads to better Marketing.

With so much of focus on digital marketing, what you need is an informative, interactive and visually appealing website. Customers prefer visiting company website to decide whether to purchase the product or not. As the number of people using online continues to rise, it’s really crucial to provide a one-of-a-kind, creative and unique experience via the usability, accessibility and look of your business website.                 

Why a good web design is considered good for digital marketing?

Search Engine Optimization (SEO)

It’s really hard for the audience to find your site without the implementation of search engine optimization.

Numerous brands, businesses, advertisements and promotions share the required content on the web. Digital Marketing Company – Traj Infotech Pvt. Ltd, know ways to highlight your brand.

Search engine optimization helps in website ranking and in boosting the conversion rates whenever found on search engine, like, Google. Traj Infotech, Best SEO Company in Ahmedabad can be helpful by playing a vital part in your SEO.

Responsive Web Design

A responsive web design is all about giving the website the ability to reconfigure and resize its design automatically to be able to fit according to the device that uses it. Whether it’s a desktop, tablet or smart phone, Traj Infotech, Digital Marketing in Ahmedabad, can help you with the utilization of responsive web design because if you don’t use RWD there is a possibility of losing a huge number of customers.            

                                                                                      

Content Management Systems

Content Management Systems are websites that prefer using a platform that can help the website developer and owner to easily get behind and be able to make the required changes to the website in an easy manner. With the help of content management systems you can make small or last minute changes to your business website. It is an easy and quick way to keep your website up to date and fresh.                                                                                                                                                                                           

Interactivity

The website should never be boring, old, have too many articles and wordy information.  It should be dependable, relevant and communicative.

You should keep updating your website with new information and images, to make sure the audience is engaged and interested. Traj Infotech, Digital Marketing Services in Ahmedabad, can create an interesting website for you.

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The importance of an advantageous blog

 A blog is not just some content. It is written for a certain purpose, to make sure, your brand is active on social media, making it easier to connect with your audience. 

                                                                                     

The fact is blog posts are very useful for your brand, because it helps in increasing the number of people visiting your website and also makes it easy for potential customers to find your website.

     

The importance of Blog Posts

A blog post is a great way for posting quality content to the website regularly. Blogs provide vital information making it easy for customers to contact you when they decide to purchase your product. Digital Marketing Company – Traj Infotech Pvt. Ltd, can produce blog with quality content and the right keywords for better ranking on search engine.

Ways to develop a blog post.

A lot of people find it challenging what to write in a blog post, how much to write, when and where to post on social media. You need to plan a blog post that is in alignment with your business that will support your promotion or a new launch or seasonal business.  If you require help, consider hiring Traj Infotech, Best SEO Company in Ahmedabad, to create and promote the content.                                                                                                                                                                                               

Interesting blog

Blogs are not just about a write up or some writing. You can also add videos, images and infographics to make an interesting blog post and post it on different types of social media platforms, like, Pinterest, YouTube, Instagram and others. IT Company can help your blog with images and videos.

Information

You can also share useful information about your product or service, promotions, sale, discount or upcoming launch. Providing useful information will help in reducing the number of queries or phone calls from your potential customers.

Share 

You need to share your blog posts on different social media platforms, like, Twitter, Google+, Facebook, LinkedIn and many more, this will boost the visibility of your blog. You can also give reference of your new blog post in email marketing and provide a link of your blog post on the website.  Traj Infotech, Digital Marketing in Ahmedabad, can share your blog post on various social media platforms.

The trends that have been dominating the Digital Marketing World

The era of social media is constantly changing. To know which new marketing strategy or platform is a great idea and will be beneficial, is difficult, so best is to track down the trends that are dominating the digital marketing world in an efficient way.

Videos

Since the time video content was introduced, it has proved to have a positive impact on the audience. Digital Marketing Company – Traj Infotech Pvt. Ltd, can help with video content to grab the attention of the targeted audience. Most people use video content in their digital marketing strategy, the number is expected to rise in the future, as fresh trends in video content keep evolving. 

The latest trend these days is live video. It is a great method to connect with the audience effortlessly and impeccably. Live videos are a great platform for companies to share information or stories about their brand, upcoming events and news right away. 

Virtual Reality

Along with video content comes another phenomenon that is virtual reality. 

Virtual reality has always been a part of the gaming industry, but now, is seen in the marketing world too, mostly with the e-commerce industry.

Virtual reality is desirable among marketers because of its exceptionality and unforgettable one-off experience. Traj Infotech, Digital Marketing Services in Ahmedabad, can help you witness advancement in technology in VR.                                                                                                                                                                                                                                                               

Advertise via Social Media influencers and Social Media.

Social media has the capability to reach out to a wide audience with lower advertisement cost compare to traditional advertising. IT Company can help you with advertising via social media, to build awareness of the brand, get noticed by targeted audience and to boost sales.  Social media influencers can boost the number of   customers and also create reliance and a sense of integrity among your consumers.                                                                                                                                                                                                                                                                                                 Mobile phone

The key reason why digital marketing has moved more towards smart phones is convenience, because today, mobile phones have made our life much easier.

Digital marketing rely heavily on mobile phones, making it quick, easy and convenient for the audience to search  any product or service, check feedback, receive answers instantly and purchase products directly. Traj Infotech, Best SEO Company in Ahmedabad, can ensure your website is mobile friendly. 

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Even Small Business should have Social Media

A lot of times people have heard this question, “we are just a small business, why do we need to be part of social media, won’t having a Twitter and Facebook account be sufficient for our business.

Most people do not understand that social media is a must for their small business and also for socializing. Social media is actually meant for socializing, it gives you a platform to socialize with your current customers and your targeted customers. Social media is ideal space to discover new customers, to promote leads and to keep your community engaged.

Let’s look at the main reasons why your small business should have social media.

It is a great way to develop your brand.

Many times people have discussed or talked about the importance of branding. The best way to promote and enhance your brand is through social media. It is a good way to create awareness of your brand and make sure; it stands out among the crowd. The efforts that you put should be strategically headed towards your potential customers. Digital Marketing Company – Traj Infotech Pvt. Ltd, can develop some effective methods or ways that will help you reach a large number of potential customers.

You should start with Social Media right away

You should not wait to try Social media in the future; you should start doing it right away. If you do not, it will have a negative impact on your brand. The various platforms on social media keep changing and new platforms are seen getting ready for action, while some fade away with time. Traj Infotech, Digital Marketing Services in Ahmedabad, can help you with the latest trends on social media.

Competitors

If all your competitors are using social media, they will be able to promote their brand better, compare to you and your competitors brand will get brand recognition, while it will not be the same for you. In case, your competitors are not on social media, then it is great for your business, giving your brand an opportunity to get started. Traj Infotech, Digital Marketing in Ahmedabad, can help in promoting your brand on social media.

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How Branding can help your Small Business?

Every small business introducing a new service or product would like the whole world to know about it. Creating an awareness of the product or services can help in promoting sales. But what actually happens is different, because there are so many other things that are urgent or need immediate action or attention, focusing on highlighting your brand is the last thing on your list, before you realize how important it is and it can’t wait for long.

It is very common for small business owners to neglect maintaining and developing the company brand, because they have to multi task, from handling sales to marketing to operations to Human Resources and others. This is the reason why they are not able to put much effort in branding.

What does Brand actually mean?

It is a promise made by your company to all your customers. Also, tells the end result your business will deliver. 

Targeted audience will try to find companies through blogs and social networking. Digital Marketing Company – Traj Infotech Pvt. Ltd, can help you with a unified and established message that will enhance the marketing directly linked to your website.

You can look at a few things to build your brand.

Every small business introducing a new service or product would like the whole world to know about it. Creating an awareness of the product or services can help in promoting sales. But what actually happens is different, because there are so many other things that are urgent or need immediate action or attention, focusing on highlighting your brand is the last thing on your list, before you realize how important it is and it can’t wait for long.

It is very common for small business owners to neglect maintaining and developing the company brand, because they have to multi task, from handling sales to marketing to operations to Human Resources and others. This is the reason why they are not able to put much effort in branding.

What does Brand actually mean?

It is a promise made by your company to all your customers. Also, tells the end result your business will deliver. 

Targeted audience will try to find companies through blogs and social networking. Digital Marketing Company – Traj Infotech Pvt. Ltd, can help you with a unified and established message that will enhance the marketing directly linked to your website.

You can look at a few things to build your brand.

Understand what is unique about your business.

What is your business known for? Mention how you can be different compare to your competitors? Define your company goals and mission.  Traj Infotech, Digital Marketing Services in Ahmedabad, can help with creating a mission that will represent your company precisely.

Develop a tagline and logo

A logo is an image for the company’s only one of its kind identifier and Tagline to improve branding and communication. Traj Infotech, Best SEO Company in Ahmedabad, can help you with the best tagline and logo.

Usage of tagline and logo

The tagline and logo can be in all communication, related to your business, like, the Social media, email marketing, blog post, website and others.

Consistency

You should always be consistent with your message, logo, tagline and communication with your customers. The audience should understand your brand, what exactly to expect from your brand, for them to keep coming back. IT Services will ensure your message is consistent. 

Keyword is the key element in Search Engine Optimization

The word ‘keyword’ is quite self explanatory, doesn’t need much of explanation, you need to understand the meaning and potential of the word or else you will not be able to grasp the importance these small words hold in search engine optimization.

Keywords can help to drive web traffic 

According to search engine optimization, keywords are words that the audience will specially target. The term “target keywords” is also used often; it is the Google search engine that determines the most commonly searched words and phrases.

So now let’s cover their importance to search engine optimization.

The algorithms of a search engine is quite smart, it can detect page ranking and keywords automatically. The number of keywords used in the content and blog is very important because it helps people in finding your website through various search engines.

Digital Marketing Company – Traj Infotech Pvt. Ltd, can ensure, right keywords are used in the content for higher ranking and for more web traffic. 

Keywords act as a bridge between both customers and search engine optimization that help in connecting all searches towards your website.

In Search Engine Optimization initiative, you begin with developing a list of right keywords. It is a tedious job, but is definitely worth all the time and hard work. IT Services can make sure the keywords are absolutely relevant. 

Now is the time to start using these keywords in your content and blog.

You need to have a strategy that will include the relevant keywords and the topmost keywords seen in the most visited areas or pages on the website, from titles, blog post, content or tags. Using keywords the right way is what makes the difference. Traj Infotech, Digital Marketing Services in Ahmedabad can use relevant keywords in the right way.

When it comes to content, always remember that you should give more importance to keywords that are relevant, do not go with the concreteness of these keywords.

It means quality over and above quantity.

It is also vital to be strategic about your keywords. Traj Infotech, Best SEO Company in Ahmedabad can help you with relevant keywords for your Search Engine Optimization.

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Your website should have different business functions

Whether your website is new or old, it is a good idea to rethink the approach towards your website functionality to ensure better results for your investment. If you plan and invest on smart online functionality and features, you can make sure; your website is an asset and not an expense.

Let’s look into some business functions for your website.

Feedback/ Blogs

You need to make sure your customers give their valuable feedback and review, this is important for the enhancement and expansion of the business. Digital Marketing Company – Traj Infotech Pvt. Ltd, can create blogs to boost your Search Engine Optimization.

Job Vacancy 

Incorporate methods to restructure the process of receiving, connecting and pursuing potential candidates to fill in a job vacancy; it helps in building a database of potential candidates. 

Customers

You need to create an environment online for your customers or clients to be able to communicate with your business requesting purchase of your products or services. Traj Infotech – Digital Marketing Services in Ahmedabad, can ensure smooth communication between you and your customers. 

Presentations

These days, customers try and avoid going through sales procedure. To grab the attention of customers, companies have started incorporating presentations or videos on their website, to create an awareness of the product or services, highlighting the advantages and main features, providing a guide, introducing the latest products and many more. Traj Infotech – Best SEO Company in Ahmedabad, can create some great presentations for your business.

Tour / Demo online

Providing a product demonstration or tour will help customers to do their research before deciding to purchase. Also, it gives customers the access to explore anytime and anywhere. IT Services can help you with demonstration or tour.

Calculators and other tools

It is very important to provide your customers with tools, making it easier to do a study that will help them in making in their decision.

Intranet

You need to have an internal website for company policies, processes, to post resources, to improve business communication and boost productivity, making it centralized, is ideal for accessibility, distributing and delivering information about the company. IT Company can help you with an internal website.

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