Friday, 29 June 2018

Facebook is the right place for thriving Conversions

It is a great idea to plan, strategize and execute advertising campaigns. You should experiment and also try and adopt some new methods or ways to run the advertising campaign. Let’s look into some tried and also tested advertising ways, everybody should understand these ways, because it helps in achieving your business goals.

Quality Audience
You must remember that quality of the audience is what matters, rather than quantity of the audience. Keep the audience small and highly pertinent.  

Define the interest
You need to define the interest of the audience, to make sure, you are able to get pertinent audience.

Use right keywords
Advertisements talk about the services or products. Whenever, you design an advertisement, use of right keywords is very crucial to ensure, quick action is taken. 

Social Proof
It is easy to run an advertisement, but to win credibility is really tough; hence, you should use social proof to run your advertisements.

Video Funnel
The advertisement campaign must consist of a video. IT Services can upload these videos, like a post and make sure you are able to reach out to a wide audience. 

Women and men should be targeted separately
In India, women and men should be targeted separately; it will become easier to reach out to the right audience.

Different ads should be created for a different audience personality
For different audience, the ad should be different. For family it is different, for entrepreneurs, for NRIs, etc. Makes it easier to take any decision

Video advertisements
The video for advertisements should not be lengthy; the video should not exceed 30 seconds. Shorter the video, better it is.

Free funnel
You should sell a free video or book or report, it is a wonderful way to get more time and sell the audience your product.

Should create regional language advertisements 
Vernacular advertisements are great. Running a campaign in Hindi, English and regional languages, like, Marathi, Bengali and many more, is a great idea. Vernacular advertisements perform well; I think one should invest their money in these ads. Digital Marketing Company – Traj Infotech Pvt Ltd, can help you with such advertisements.

Wednesday, 27 June 2018

Social Media Marketing, Content Marketing and Email Marketing should work together

All business owners need to be know the different types of online marketing concepts. Traj Infotech, Best Digital Marketing company in Ahmedabad, will help you with the different concepts; the first concept;

Content Marketing

You need to have a strategic approach towards Content Marketing. Your content should be relevant, informative, consistent and valuable to be able to grab the attention of the audience and also eventually drive sales and profits.
A few goals of Content Marketing are:

Creating awareness of your brand – During search on web, your brand should show or come up quickly.
Generating lead – If you use Content Marketing properly, it will help in generating leads.
Preference – This is useful in establishing your brand and to maintain a great relationship with your customers. 
The different types of content are:
  • Videos
  • Webinars
  • Infographics
  • Case studies
  • Blogs
  • White papers
Well as content is distributed through:

The two mediums that play a crucial role in content distribution are:

Email Marketing

Email marketing is a type of communication between the business and the customer. It is also content marketing distribution channel. Email marketing consists of promotions, announcement, newsletter, blogs, etc. If done properly, the results can be good.

According to studies, let us look at some statistics for Email Marketing:
  • Promotional emails can influence customers to buy or purchase the product.
  • If the email subject is appropriate or bang on, this will make sure, customers open the mail.
  • Emails that are sent on the first day of the week, Monday, showed an increase in the revenue, in comparison to other days in a week.
  •  Customers, who are not interested or inactive, should be removed from the mail list.
  • Automate all follow up mails.

Social Media Marketing

Social Media Marketing is useful to connect with a lot of users from all over the world through the social media channels, such as, Twitter, Google plus, Facebook, Instagram, etc. Here, you can share videos, images and content, with the aim of marketing your product. If social media is implemented properly, it can lead to success. Understand your customer’s likes, focus on quality content; analyze social media channel, etc.

Thursday, 21 June 2018

You need great ideas for marketing your fashion brand

Digital Marketing for Fashion Industry is a great way to boost sales, brand presence and brand awareness, it is also useful for getting quick feedback and to determine if the marketing campaign is working or not.

You need great ideas for marketing your fashion brand-Traj infotech

Looking at the competition online, it gets tricky to differentiate your fashion brand from the rest. If you want audience to find your brand, you need to get going with Digital Marketing.

Let’s look into the ideas that can be useful in marketing your fashion brand.
Retarget your audience with the help of Facebook ads

A lot of people do not buy any product immediately, just by visiting a website or seeing an advertisement, retarget can help in reaching out to the same people, who were considering about purchasing the product. The retarget can be done, through several ads that act as reminders.
Holidays are the best time to run promotions.

You should offer incentives to your customers. During Diwali, you could send emails, to all your email subscribers, about the discounts, a good promotional offer, will ensure, subscribers share the email, about discount with family and friends on Social Media.

Create taste and style
Any fashion brand that sells various clothing items, need to have a style guide, for the audience and customers to have an idea, about what and how to wear your brand clothes.

Giveaway will be given to those customers, who are able to write something good, about your products and also tag family and friends.

Work with a well liked fashion blogger, who already has a huge fan following, who would be interested in your brand.

A guide for gifts
A guide for gifts, can be created for the audience, to buy gifts throughout the year. Create a gift guide for various occasions, like, Father’s Day, Valentine’s Day, Mothers Day, etc.

Remember anniversaries and birthdays
It is vital to remember, your client’s birthday and anniversary and send them a card through email. 

You should post blogs regularly; you should ensure it is appealing and interesting.

Nurture customers who do not want to buy, you need to convert potential customers to loyal customers.

Through email, you can send reminders, to all those customers, who left several items in the shopping cart.

Tuesday, 19 June 2018

Smart phone have taken over desktop computers

The usage of mobile phones continues to grow in a large scale, with so many people using smart phones, to carry out their day to day activities, gone are the days, when people would get back home and do their work on desktop.

These days, at every step you can see people busy with their smart phones; it can be used to pay bills, for online shopping, for chatting, etc.

Companies need to understand that people use their mobile phones a lot. These days, people and digital media are addicted to smart phones. 

The reasons why smart phones are more popular, because of convenience, providers have been investing, a big sum of money, on the speed of the network and the different makers of mobile phone, have been working on improving the device, making it more powerful than desktop computers that are commonly, found at homes.

Today, you have speed and power at your fingertips, mobile users is much higher, than desktop users. Content writers need to provide a tailor made content for smart phones screens.

Most people like accessing numerous websites on mobile phones. These website need to change or be able to adjust to the smart phone, to improve the user experience. You need to make sure web pages and websites load much faster.

These days, the graphics used is different, compare to, the graphics used before. The concept is to use graphics that is less complex, it will benefit smart phone users, making the web page load much faster and will make sure, the graphics are more appealing. 

HCI, stands for Human computer interaction, it refers to the use of technology and design than focuses mostly on the interface between the computer and the user.

Size and fonts also play an important role. Since, the screen of a smart phone is much smaller, it is difficult to read any content, if the font size is too small, the size should be right for people to read properly. SEO Company in Ahmedabad - Traj Infotech Pvt Ltd.

Thursday, 14 June 2018

A Small sized business definitely requires Digital Marketing

Any small business can achieve success, if they invest in digital marketing, rather than, traditional marketing. Digital marketing offers umpteen benefits.

Digital Marketing - Traj Infotech

Digital Marketing is very helpful

The major hurdle faced, by a small sized business is, competing with large companies that are trying to sell or market similar products and services. Digital Marketing is perfect, to compete with bigger organizations. SEO and digital marketing is all the time growing. You need a digital marketing agency that will help your company, take advantage of opportunities and grow.

Digital marketing is economical compare to traditional marketing

Trying to find, money for investment, in traditional marketing, is not easy, it is tough. Better to opt, for digital marketing because of good results, economical and needs fewer efforts.

Conversion rate

Digital marketing focus on ways, to increase the number of customers and the conversion rate, you can hire digital marketing professionals to sharpen the conversion rate.

Generate high revenue

People put up advertisements, about their products or services, only to generate good revenue. According, to a study by Google, companies using digital marketing were able to generate, 3 times more revenue, compare to companies using traditional marketing.


It is very crucial to know your target market, and what do they need. With the help of Digital Marketing Services, you can reach out to your target audience, and give them what they want.

Mobile users

Digital marketing is useful in targeting mobile users. You should have a mobile responsive page or website, because it is the best way, of connecting with mobile users.


It is vital to build your brand. So, think big and start brand building, on Twitter, SEO, UX, content marketing, etc.


Reviews, feedback, testimonials, sharing of content and others, can grab the attention of customers and also help in building trust.


A good digital marketing professional should not, find it difficult, to get visitors, to take up some positive actions, such as, purchasing the product or signing for a company newsletter, etc.

Business Survival

For business survival, your Digital Marketing agency needs to, convert website visitor into dependable customer. Digital marketing has the essential elements, to enhance sales, profits and be successful.

Tuesday, 12 June 2018

Social Proof has the power to facilitate Online Marketing Strategies

Social Proof has the power to facilitate Online Marketing Strategies

Digital Marketing - Traj Infotech

It is time that one should think about, social proof for their Digital Marketing campaigns. There are different types of social proof that are useful for online marketing. Depending on the company’s product or service, social proof can be incorporated into the Digital Marketing Strategy.

Let’s look into the social proof

Celebrity social proof  

This is a great idea, to sell you product, the advantage of having a celebrity is that they can be identified easily. When a celebrity endorses a product or service, it makes a big difference. This is an awesome way to motivate potential customers. This is the reason celebrities are paid very well, to endorse various products, such as energy drinks or sports shoes, etc.

Use social proof 

This is very powerful, especially for online retail or retailers. The testimonials and reviews of many customers, act as a great motivation, and are very helpful in pushing the conversion rate and in driving sales. Today, most people look at reviews while shopping online.

Expert Social Proof 

Influencers play a very vital role in brand awareness. Getting either a testimonial or an endorsement, from a well reputed influencer, from the same industry, can add brand value. Customers intuitively expand the influencer’s reputation to the company and the product.

Wisdom of the audience social proof 

A lot of people have this fear, about missing out on something that is very crucial or thrilling.  When McDonald’s once had advertised that they served 30 billion, it was not to brag, but to tell potential customers that they are missing something terrific.

Wisdom of Friends Social Proof 

Research has shown that we always value views or opinion of people who share something common with us. It is friends, who share something common with us. When it comes to shares and likes on Social Media, whenever we see our friends share or like a particular product or service, we are eager to try the product or service. In short, friends do influence our decision making.

Friday, 8 June 2018

Ways to create a successful Marketing Strategy for your Startup Company

Are you planning to build your own startup company? Let me tell you that the road ahead is very difficult, if the foundation of your startup is strong and right, it will lead to great results.

Digital Marketing - Traj Infotech

You need to focus on creating a marketing strategy at the initial stages of the business, so that you have a marketing strategy ready, when the company is set to officially launch. 

Know your Target Market
It is vital to identify your target market, you need to make your brand look attractive and ensure that the marketing campaign is not for a specific group because it will disaffect a much larger group.

Ways to conduct a Market Research 
What many startup companies fail to understand is, need to generate a marketing strategy much before the launch. Understand how your product or service can help in improving the lifestyle of your target audience, interview the audience, let the audience use your product or service and take note to their comments or feedback. All of this will help in crafting a good marketing strategy.

It is crucial to understand what works well for your competitors and to notice the drawbacks or flaws in your competitor’s marketing strategy, so that you don’t make the same mistakes.

Being realistic
Budget is very important for a startup. You need to stay within the limits, and not exceed your expenditure.

Channels for distribution
Start with a website, then with profile on various social media channels such as, Twitter, YouTube, Facebook, Instagram, etc.

Email list
Everyone starts from zero, to grow your email list, you may need to offer a discount or incentive to people, to sign up for your company emails.

You can add what you like to your marketing strategy,
  • Blogs
  • Video
  • Newsletter
  • Guides
  • Infographics
  • Focus on developing a great content

Influencers can help in brand awareness, they make things easier by helping you connect with people who are interested in your brand.

Test your campaign
You need to evaluate your marketing strategy, if it is working well or not, and understand which strategy needs to be changed or scrapped fully.

Never get discouraged
Never give up, if things do not work out as planned, you can attempt a new plan or strategy.

Tuesday, 5 June 2018

Content Marketing is the right way to educate your customers

Content Marketing is an important component, of a digital marketing strategy. It is very crucial, for every company, to entertain, share and educate their potential customer, during the buying process.

Content Marketing - Traj Infotech

Need to ensure your content is on track with a content calendar. In case of urgency, Content Marketing can be pushed, to steal the attention and time, of your potential customers. Every company, should have blogs and use their blogs, as a, short term marketing campaign. The company should provide blogs without edits; they also need to have a structured content calendar, to understand when, what and why to write. In case, of multiple blogs contributors, you need to understand what all is happening or going on.
Research well

Before writing the blog, you need to research well because the information needs to be accurate. To produce, a detailed blog, your company needs to collaborate with a Digital Marketing service provider company. Understanding the subject is very vital; otherwise, it will lead to disaster.

The blog should cover the right topic and have accurate information. Having in depth information will help. It works the same for videos, other parts of multimedia or blog post.

Promoting your content
With so many blog posts going live every day, the chance of your content, grabbing the attention of the audience, is close to zero. Hence, you need a promotional strategy for your blog. A great content may not be able to attract the audience, if the vital element, promotion is missing.

You can tell a story in many ways, you just have to make sure; the audience gets the message, if the audience understands, then the impact will be greater and the results will good. To improve your content, text and visual both are required. Content is great to increase your profits.

Any great content with good creativity is unique and will get followers.  To execute creativity you need to come up with new and unique ideas. 

Positive outcome
Content Marketing has a huge impact on the audience. Before posting or publishing you content, do a research, on the right phrases and keywords. Also focus on page title tags and Meta description to increase visibility, during search.

Content Marketing is useful in building trust with your target audience.

Creating a story about your brand and trying to connect with your target audience, cannot be considered as the only content marketing goal...