Wednesday, 27 June 2018

Social Media Marketing, Content Marketing and Email Marketing should work together

All business owners need to be know the different types of online marketing concepts. Traj Infotech, Best Digital Marketing company in Ahmedabad, will help you with the different concepts; the first concept;

Content Marketing

You need to have a strategic approach towards Content Marketing. Your content should be relevant, informative, consistent and valuable to be able to grab the attention of the audience and also eventually drive sales and profits.
A few goals of Content Marketing are:

Creating awareness of your brand – During search on web, your brand should show or come up quickly.
Generating lead – If you use Content Marketing properly, it will help in generating leads.
Preference – This is useful in establishing your brand and to maintain a great relationship with your customers. 
The different types of content are:
  • Videos
  • Webinars
  • Infographics
  • Case studies
  • Blogs
  • White papers
Well as content is distributed through:

The two mediums that play a crucial role in content distribution are:

Email Marketing

Email marketing is a type of communication between the business and the customer. It is also content marketing distribution channel. Email marketing consists of promotions, announcement, newsletter, blogs, etc. If done properly, the results can be good.

According to studies, let us look at some statistics for Email Marketing:
  • Promotional emails can influence customers to buy or purchase the product.
  • If the email subject is appropriate or bang on, this will make sure, customers open the mail.
  • Emails that are sent on the first day of the week, Monday, showed an increase in the revenue, in comparison to other days in a week.
  •  Customers, who are not interested or inactive, should be removed from the mail list.
  • Automate all follow up mails.

Social Media Marketing

Social Media Marketing is useful to connect with a lot of users from all over the world through the social media channels, such as, Twitter, Google plus, Facebook, Instagram, etc. Here, you can share videos, images and content, with the aim of marketing your product. If social media is implemented properly, it can lead to success. Understand your customer’s likes, focus on quality content; analyze social media channel, etc.

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