Monday, 29 April 2019

Every business should create a definitive Marketing Plan.

Each marketer thinks of countless methods of writing a perfect marketing plan. If you fail to plan, you’re plan will fail. 

Here is a guide that will help you on how to create a marketing plan.

Business identity
  • It’s very important to understand who you really are and the core of your business.
  • Unique selling proposition should be full proof.
  • You must highlight your business.
  • Need to be honest in all areas that are crucial. 
  • Digital Marketing Company – Traj Infotech Pvt. Ltd, will help you with your business identity. 

Should know your customers and communicate to them
These days, customers can get information through many ways like, reviews and online resources. Knowing your customers and communicating with them is really crucial, to build a bond. Traj Infotech, Digital Marketing Services in Ahmedabad, will help you communicate with your customers effectively and quickly.

Position your company
It’s very important to position your company among your competitors within the same industry. Traj Infotech, Best IT Services in Ahmedabad, will ensure you’re able to analyse the number of competitors, research on the competition, compare the pros and USPs and analyse the digital marketing channels that can have an impact on your potential customers. 

Need to have SMART goals
Very essential to have clarity or a clear picture of your goals before making any plan. To set your goals, you need to identify how your business wants to work and what can lead to growth of the business.

SMART goal setting is ideal

Define your goals, IT Company will hone whatever you want to achieve.

Need a way to measure your success directly.

The whole team should agree on the goals, you’ll get valuable information and a perspective of your goals. 

Your goals should be realistic and achievable.

Every goal has to be completed in a certain timeframe. IT Services will ensure your goals are completed on time. 

Take your plan ahead
You need to know the relevant way to take your plan ahead. Traj Infotech, Digital Marketing in Ahmedabad, will help you take your plan ahead and also transform your ideas into action. 

Monday, 22 April 2019

The different Milestones involved in a Website Design Process

Before you begin with your website designing, it is vital to have a design process.  You also need to lay down the timeline and milestones of your website design, to avoid any kind of distraction and confusion during the process.

Milestones of the web design need to be properly reinforced with practical and achievable timelines. A to-do list will break down milestones into workable and simpler portions. 

The various milestones needed in the web designing process.

Preliminary contact

Here you meet the client and collect information, to know the client’s needs, target customers and business goals. Digital Marketing Company in Ahmedabad – Traj Infotech Pvt Ltd, understand the needs of the client better to save time in the whole website design process. 

Must plan

Planning is important because the timeline and milestones are set according to what is mapped and decided. This stage also requires interaction with the client and understanding of minute details.

Traj Infotech, Digital Marketing Services in Ahmedabad, will create and finalise a site map after the client’s review and approval, after which they will decide the technology to be used.


The main focus of each website is the content; it can hook the audience and ensure, your audience returns for more. If the content is good it will boost the usability and presence of your website. Before, you start working on the design, you should decide the content.

Traj Infotech, Best IT Services in Ahmedabad, will create an interesting, useful and informative content for your website.


Web designers need to develop the landing page, font size, content, navigation and colour. IT Company shows the client the first designs, they have to provide feedback or ask for changes, later, the designer will fine tune the design.


Once the client approves, get started to create fresh content or improve old content, develop slideshows and videos.

IT Services will create a demonstration, for clients to see and interact.


Before the launch, it is important for the web designers to run the final test to check if everything is working properly. 

Traj Infotech, Best SEO Company in Ahmedabad, will look into the feedback of users, monitor your website and also make modification accordingly.

Thursday, 18 April 2019

Some recommendations you need to consider while targeting Millennials

Millennials is one of the biggest groups of consumers, it’s important to market to them. 

Millennials and the other group of customers are quite similar; the only difference is the way millennials react to marketing is very different compare to the other groups because of rise in social media and online shopping.

To implement digital marketing strategies that are able to produce better results, you need to learn more about what millennials really want. Let’s look into some recommendations that can be considered.

Attracted to things being instant

In this digital era, where everything is available instantly; exactly how the millennials like it. Today, you can shop, watch movies and chat with friends from home.

With emails and feedback, you can correspond with your customers building trust. Digital Marketing Company in Ahmedabad – Traj Infotech Pvt Ltd, can help you understand what your customers want and deliver it to them.


Millennials like to purchase products from companies they trust. Millennials are not fascinated in striking product features and slogans; they are concerned about the authenticity.

Traj Infotech, Digital Marketing Services in Ahmedabad, will make sure your customers are more inclined towards purchasing your product. 


To make your product stand out, start highlighting and posting pictures of your product all over social media, this should get people to start talking about your product. 

If your product stands out, millennials will want to post pictures of your products on their Instagram account, giving your brand free promotion. Traj Infotech, Best SEO Company in Ahmedabad can highlight your brand on social media.

Be different

To be successful, you need to be different. For example, Uber came up with the concept of ride sharing and Amazon ensured online shopping is faster and easier. In short, these companies provided a ground-breaking solution to your problems.

Traj Infotech, Best IT Services in Ahmedabad, will create a unique concept that will help your business achieve success.

The latest Inbound Marketing

Millennials prefer easy information, blog post, videos and ebooks and value expertise, follow influencers and leadership, use these techniques rather than communicating by stating facts.

IT Services can implement proven digital marketing methods to connect and attract audience and to boost sales. 

Monday, 15 April 2019

Rules required for the Success of Social Media Management

Social media plays a very crucial role in digital marketing because it builds a unique bond with your target audience. 

Think of hiring Digital Marketing Company – Traj Infotech Pvt. Ltd to help you with your marketing strategies and your approach to acquire utmost impact. 

It can be a bit overwhelming to post regularly. Need to look at rules that can guide you to keep posting and engage target audience in a prepared manner. 

Planning well ahead 

You must plan the outline of your post and the kind of post that is required well ahead. Any holiday coming shortly something your audience can relate to. Traj Infotech, Digital Marketing Company in Ahmedabad will take this opportunity and plan ahead to show the friendly side of your business.


You must incorporate themes. IT Company can help you with themes that will give your audience an understanding of what can be expected from you. It can also help gain more customers.

Identify the focal point

It’s tough for business to spend a lot of time on every post for each digital marketing platform. Try and focus on one profile and platform that will support your goal well. 


It is very important to understand the time and frequency of your post to boost the visibility. IT Services will help you understand the time and the number of posts needed. 

Hire help

Social media can be a bit strenuous. For help, hire Traj Infotech, Best IT Services in Ahmedabad to manage and organize all your accounts. 


Social media is mostly filled with images. Take individual photos. Consumers would like you producing inimitable photographs and will value your inventiveness 


All influencers who are popular on social media are able to have a lot of influence on the audience. So, follow these influencers because it will help your social media marketing strategies.


Connect with your target audience by being active on social media through liking, commenting and sharing. This helps to increase the visibility and connection. 


You need to come up with interesting ideas that are pertinent to your business. Traj Infotech, Best SEO Company in Ahmedabad, can create a creative marketing campaign for your business.

Thursday, 11 April 2019

Some tips to make your Visual Content catchy

These days, visual content is a great way to grab the attention of the audience. Visuals are always processed faster by the human brain compare to text. 

Images can make the content more exciting, vivid and colourful. Here are a few tips for your visual content. 


It is useful in presenting data visually, with the help of icons, illustrations and charts, also enhances your brand visibility. Digital Marketing Company in Ahmedabad – Traj Infotech Pvt. Ltd, can make sure the inforgraphics are right, leading to an increase in the number of mentions and shares. 


Today, the audience prefer video content. You can make a video of your products and/or services and turn your blog into a slideshow video, making your content vital. Traj Infotech, Best IT Services in Ahmedabad, can create a cost effective video that can get immediate publicity, appreciation and recognition. 


You must try and add some humour to your brand content. IT Company can create funny one liner along with pictures and also provide customized memes that will maintain the brand voice and consistency. 


GIF is a combination of 2 to 3 images that create one micro video. GIF can narrate a story in a short span of time. IT Services can create GIFs that have unique content and receives a lot of attention on social media. 


The best way to educate your B2B audience is through presentations. Traj Infotech, Best SEO Company in Ahmedabad can create a presentation that will educate your audience about your products and/or services.

Photographs of your products

Look at the Instagram account of a clothing or fashion brand; you will see them showcase photographs of their products in a professional way. Traj Infotech, Digital Marketing services in Ahmedabad, can help you with photographs of your products.

Stories on Instagram 

Stories on Instagram are becoming really popular; you can create some appealing content using stories, like, short video, images with hashtags, etc. It is essential for content marketing.


Contests, quiz, games and polls are a great way to get your target audience to interact with your brand content. Interaction helps in ensuring the content is a two sided conversation or communication between the audience and brand. 

Monday, 8 April 2019

Making your Fashion Business profitable with Digital Marketing

These days, there are so many fashion brands, for your brand to stand out among the crowd, it is really challenging. The best solution is an effectual digital marketing strategy.

You need a digital marketing strategy, for maximizing profits. You can hire Digital Marketing Company – Traj Infotech Pvt. Ltd, for a winning digital marketing strategy.

Let’s look at a few ways useful in building a successful fashion business.

Retarget your audience

Whenever a user looks at an ad, they do not purchase the product instantly. In some way the ad stays in the minds of the audience, especially, if they’re interested in the product. To target such audience, showing them reminder ads is a great idea it will help them to remember the product they saw previously. Traj Infotech, Digital Marketing Company in Ahmedabad, will boost your return on investment by helping you with your re-target campaign.

Promotions on holidays

Festival season is the right time to send out emails to all your subscribers or users updating them about the discount on your products. All the promotions and discounts should be shared with your site and on every social media platform, like Twitter, Instagram, etc. Traj Infotech, Best IT Services in Ahmedabad, will encourage your target customers to splurge more.

Style guide

If you’re fashion brand has various clothing items to offer, creating a style guide on your website is a good idea. Your visitors will understand your clothing items better. IT Services can create a style guide based on clothing items, season, theme and occasion.


Influencers like fashion bloggers, are well known for their outlook and have huge following, influencers can help in increasing the sales of your product by suggesting your products.
Need to focus on all events

People do not shop only on birthdays and Diwali, they shop the whole year for several occasions like, Women’s day, Anniversary, etc. Traj Infotech, Best SEO Company in Ahmedabad, can create a campaign that is relevant to the special occasion and convince your audience to shop the entire year.

Keep audience engaged

Keeping your audience engaged will help in building brand loyalty. IT Company can create a campaign that will keep your target audience engaged and connected.

Thursday, 4 April 2019

It is a must to develop a mobile app for your business

To have the maximum sales and considerable market share, customers’ needs to choose or select your products and/or services. Since, there is a huge population using mobile phones, it becomes necessary to have a mobile application.
Creating a mobile app for your business is equally important as creating a website.

Wake up with your brand
These days, the first thing that users grab in the morning is not a cup of tea or coffee, it’s their mobile phone.
Picture your users seeing your mobile app first thing in the morning; this would increase the web traffic, sales and revenue of your business. Traj Infotech, Best IT Services in Ahmedabad, can create an app that provides personalized experience, answers questions quickly and builds trust.
Data of customers
A high level of customer relationship management provides data and makes it easy for you to understand which service and/or product your customers would like. Traj Infotech, Digital Marketing Company in Ahmedabad, can help you with the data
On time alerts
The algorithm in mobile app is able to analyze the buying pattern of a customer and will calculate the time the smart phone is in use. Never send these alerts too late or too early, IT Services can identify the right time and send the notification alerts.
Social Media
Generate a mobile app that will integrate between the social media page and your business website. Customers feel really comfortable whenever they receive a direct response on social media from brands. Traj Infotech, Best SEO Company in Ahmedabad, can help you with updates on social media.
Discount coupons
You can offer digital coupons to your customers, great way to raise an awareness of your merchandise and to move goods quickly.
Ensure, you mobile app provides a swift and trouble-free shopping experience. Your brand gets promoted every time your mobile app is being used, IT Company can help with an app that is associated with brand awareness, recognition and trust.
Mobile app is required to promote your brand. Take all the best features and add them in the mobile app of your brand. Digital Marketing Company – Traj Infotech Pvt. Ltd, can deliver specifically what you need.

Content Marketing is useful in building trust with your target audience.

Creating a story about your brand and trying to connect with your target audience, cannot be considered as the only content marketing goal...