Monday, 7 January 2019

Reasons why people are moving towards Digital Marketing

If look around you would have seen that more and more companies are moving towards Digital Marketing over traditional marketing, it is not just for one or two reasons but for several reasons. Speed, easy to use and convenience are reasons that come to the mind straight away. Digital Marketing leaves a lasting impression on brands. Digital Marketing is an efficient method to create an authentic and appropriate relationship with your customers

The rapidly growing and constantly evolving digital media has been creating new opportunities and avenue helping brands to quickly and seamlessly converse with their customers. This is one of the key reasons why gravity of digital marketing is an absolute game changer for both marketing and advertising. TrajInfotech, Digital Marketing in Ahmedabad, can help you with continuously developing digital media.

Digital Marketing is considered the most efficient way to send products and services and interact with your customers via various online channels, such as, social media, email marketing, video, mobile marketing, mobile advertising, direct marketing and others, Digital Marketing Company – Traj Infotech Pvt. Ltd, can help you understand why digital marketing is the best for your brand.

With so many digital marketing channels, at times promoting your business through all channels can lead to confusion. So, it is important to narrow your search on a channel that will be able to give you maximum interaction, business and audience. IT Company can help you with the right digital marketing channel.

Digital marketing compare to print or any other form of advertising can target your potential customers 100%, giving you a clear idea whether your business will be able to earn profits or not. Search engine optimization and analytics can give you a proper breakdown of whether the content is performing fine or not, are you able to reach your targeted audience or not, how much time the audience spends on particular web pages and many more. This breakdown will answer all your queries related to the time and efforts put in digital marketing. Digital marketing is the reason why many companies understand better what will work and what will not work for their business. Traj Infotech, Digital Marketing Services in Ahmedabad, knows exactly what is feasible for your business.

Digital Marketing Company in Ahmedabad

Wednesday, 2 January 2019

The building blocks of Digital Marketing

We need to face the fact that today it is all about Digital Marketing. As seen, the way social media and digital marketing campaigns are continuing to create their impetus; it is becoming more and more difficult to keep up with the pace and new trends and understanding ways to implement it in generating more business.

The message through social media should be personal and not generic. Social media, content marketing tools and research can enhance the relationship between your customers and you.
Effective digital marketing is like a magnet, it attracts audience to your content and website. Basically, digital marketing can easily find out the likes and interest of your audience, so that you’re able to provide your audience with what they require. It is an opportunity to go with your audience.
Content play an important role in digital marketing, Digital Marketing Company – Traj InfotechPvt. Ltd, can create an informative, strong and effective content with the right keywords.

The best thing about digital marketing, it is very easy to measure the campaign results. It gives you access to objectives, results and many more. Digital marketing is about experiments, if you plan to experiment you need to know the results. With the help of digital analytics and SEO you can see the way your social media, other techniques, website and campaigns are performing. It is the best way to know what really works, what will not work and what will do much better the next time.

Your work should be identical to your personality. Need to create an identity that will make it easy for your audience to connect with. Traj Infotech, Digital Marketing in Ahmedabad, can tell your audience what you do, who you’re and why should they trust your brand?
Traj Infotech, Digital Marketing Services in Ahmedabad, can make an interactive, expressive and fun website, to increase the number of website visitors.

Social media is always about sharing, it is a way to share your ideas with the audience. The main goal is to start with identifying your customers, exchange the right information and keep them engaged. IT Company can help you connect with your audience.

Digital Marketing Company in Ahmedabad

Sunday, 30 December 2018

Email Marketing needs to be Mobile Friendly

Have you ever realised, the marketing emails that you send to your customers, do your customers open and read your mail or just discard as waste.
The email that is sent to your customers should be readable, at times customers are not able to read the email because of the formatting all this happens if you’re emails are not mobile friendly.
The changes in technology
The web and mobile phone is a vital topic. These days, the number of people using smart phones to search the web is on the rise. This is the reason a lot of companies are making their email marketing mobile friendly. Digital Marketing Company – TrajInfotech Pvt. Ltd, can help you with a mobile friendly email marketing.
Since, smart phones are becoming popular; the technology related is designed in such a manner that will fit every screen size of different devices, from tablet to mobile phone or a desktop or laptop. You should start considering email marketing on smart phone because it will have a positive impact on your business.

Understand Email Marketing
Most companies should understand that email marketing is really useful and how important it is to be mobile friendly because most people view email on their smart phone, then later see it on a bigger screen, like the laptop or desktop. Traj Infotech, Digital Marketing Services inAhmedabad can help you with a Mobile friendly email marketing to build your first impression with the targeted audience.
If you’re email does not fit the mobile surroundings there is a high chance of increasing the number of people who do not want to subscribe. IT Services can ensure your email marketing fits the mobile setting.

User Experience

If you are not able to provide your audience with a great user experience, it is likely that they would not like to hang around anymore.

·      Always keep the messages brief and understandable.
·  Ensure, your call to action is simple to read and able to be seen.
·    Pile images under and over the text and not right next to the text.
·   Before testing your message, remember to test it on a smart phone first. IT Company can enhance user experience.

Digital Marketing Company in Ahmedabad

Wednesday, 26 December 2018

Start boosting your Web Presence

Today, everybody agrees the internet is valuable and important for various reasons. With the help of internet brands can engage with the audience, know their competitors better and obtain plausible resources.

To stay way ahead of the competition, may be your highest priority, but can be challenging. Clearly, means it’s time for you to increase your web presence, to make sure your brand is more accessible and prominent.

 The importance of first impression

The homepage is the most crucial page. It has valuable and engaging content something that the audience are interested in looking. Digital Marketing Company – Traj Infotech Pvt. Ltd, can make sure your homepage stands out, by showcasing interesting and informative content.

When people see your homepage, it is the responsive site and professional functioning that will make them invest in the near future.


Building the right homepage will set the tone for your brand; all this is a waste if the customer is not able to find your brand online.

A huge variety of search engine techniques and a good web presence tactic can help in directing most of the business to your company.

One should research well, to know the right keywords. Traj Infotech, Digital Marketing Services in Ahmedabad, can stir up a secret formula for a successful web presence.

Social Media

To reap the benefits of social media one should be able to remain on the top in spite of the changes.

Instagram, Facebook, Twitter and others are good platforms to advertise your brand and keep the audience engaged. Traj Infotech, Digital Marketing in Ahmedabad, can help you by giving an insight of the likes and dislikes of your customers.


Attractive and highest quality content is what the audience would want. The audience wants to know if you’re really consistent and trustworthy. Traj Infotech, Best SEO Company in Ahmedabad, can create a great content to ensure your brand is favoured by the audience.

Reaching out

Email marketing is also a great way to share certain information with your customers, like, events, updated information, promotions or offers; all this is helpful in building and establishing a better relationship with all your audience.

Send informative email your customers, do not overdo to a point where you’ll lose customers.

Monday, 24 December 2018

A Great Web Design leads to better Marketing.

With so much of focus on digital marketing, what you need is an informative, interactive and visually appealing website. Customers prefer visiting company website to decide whether to purchase the product or not. As the number of people using online continues to rise, it’s really crucial to provide a one-of-a-kind, creative and unique experience via the usability, accessibility and look of your business website.                 

Why a good web design is considered good for digital marketing?

Search Engine Optimization (SEO)

It’s really hard for the audience to find your site without the implementation of search engine optimization.

Numerous brands, businesses, advertisements and promotions share the required content on the web. Digital Marketing Company – Traj Infotech Pvt. Ltd, know ways to highlight your brand.

Search engine optimization helps in website ranking and in boosting the conversion rates whenever found on search engine, like, Google. Traj Infotech, Best SEO Company in Ahmedabad can be helpful by playing a vital part in your SEO.

Responsive Web Design

A responsive web design is all about giving the website the ability to reconfigure and resize its design automatically to be able to fit according to the device that uses it. Whether it’s a desktop, tablet or smart phone, Traj Infotech, Digital Marketing in Ahmedabad, can help you with the utilization of responsive web design because if you don’t use RWD there is a possibility of losing a huge number of customers.            
Content Management Systems

Content Management Systems are websites that prefer using a platform that can help the website developer and owner to easily get behind and be able to make the required changes to the website in an easy manner. With the help of content management systems you can make small or last minute changes to your business website. It is an easy and quick way to keep your website up to date and fresh.                                                                                                                                                                                           

The website should never be boring, old, have too many articles and wordy information.  It should be dependable, relevant and communicative.

You should keep updating your website with new information and images, to make sure the audience is engaged and interested. Traj Infotech, Digital Marketing Services in Ahmedabad, can create an interesting website for you.

Website Designing and Development Company in Ahmedabad - Traj Infotech 

Thursday, 20 December 2018

The importance of an advantageous blog

 A blog is not just some content. It is written for a certain purpose, to make sure, your brand is active on social media, making it easier to connect with your audience. 
The fact is blog posts are very useful for your brand, because it helps in increasing the number of people visiting your website and also makes it easy for potential customers to find your website.

The importance of Blog Posts
A blog post is a great way for posting quality content to the website regularly. Blogs provide vital information making it easy for customers to contact you when they decide to purchase your product. Digital Marketing Company – Traj Infotech Pvt. Ltd, can produce blog with quality content and the right keywords for better ranking on search engine.

Ways to develop a blog post.
A lot of people find it challenging what to write in a blog post, how much to write, when and where to post on social media. You need to plan a blog post that is in alignment with your business that will support your promotion or a new launch or seasonal business.  If you require help, consider hiring Traj Infotech, Best SEO Company in Ahmedabad, to create and promote the content.                                                                                                                                                                                               
Interesting blog
Blogs are not just about a write up or some writing. You can also add videos, images and infographics to make an interesting blog post and post it on different types of social media platforms, like, Pinterest, YouTube, Instagram and others. IT Company can help your blog with images and videos.

You can also share useful information about your product or service, promotions, sale, discount or upcoming launch. Providing useful information will help in reducing the number of queries or phone calls from your potential customers.

You need to share your blog posts on different social media platforms, like, Twitter, Google+, Facebook, LinkedIn and many more, this will boost the visibility of your blog. You can also give reference of your new blog post in email marketing and provide a link of your blog post on the website.  Traj Infotech, Digital Marketing in Ahmedabad, can share your blog post on various social media platforms.

Sunday, 16 December 2018

The trends that have been dominating the Digital Marketing World

The era of social media is constantly changing. To know which new marketing strategy or platform is a great idea and will be beneficial, is difficult, so best is to track down the trends that are dominating the digital marketing world in an efficient way.


Since the time video content was introduced, it has proved to have a positive impact on the audience. Digital Marketing Company – Traj Infotech Pvt. Ltd, can help with video content to grab the attention of the targeted audience. Most people use video content in their digital marketing strategy, the number is expected to rise in the future, as fresh trends in video content keep evolving. 

The latest trend these days is live video. It is a great method to connect with the audience effortlessly and impeccably. Live videos are a great platform for companies to share information or stories about their brand, upcoming events and news right away. 

Virtual Reality

Along with video content comes another phenomenon that is virtual reality. 

Virtual reality has always been a part of the gaming industry, but now, is seen in the marketing world too, mostly with the e-commerce industry.
Virtual reality is desirable among marketers because of its exceptionality and unforgettable one-off experience. Traj Infotech, Digital Marketing Services in Ahmedabad, can help you witness advancement in technology in VR.                                                                                                                                                                                                                                                               
Advertise via Social Media influencers and Social Media.

Social media has the capability to reach out to a wide audience with lower advertisement cost compare to traditional advertising. IT Company can help you with advertising via social media, to build awareness of the brand, get noticed by targeted audience and to boost sales.  Social media influencers can boost the number of   customers and also create reliance and a sense of integrity among your consumers.                                                                                                                                                                                                                                                                                                 Mobile phone

The key reason why digital marketing has moved more towards smart phones is convenience, because today, mobile phones have made our life much easier.
Digital marketing rely heavily on mobile phones, making it quick, easy and convenient for the audience to search  any product or service, check feedback, receive answers instantly and purchase products directly. Traj Infotech, Best SEO Company in Ahmedabad, can ensure your website is mobile friendly. 

Reasons why people are moving towards Digital Marketing

If look around you would have seen that more and more companies are moving towards Digital Marketing over traditional marketing, it is no...