Thursday, 19 July 2018

Understand the advantages of Digital Public Relations over Traditional Public Relations.

To boost the visibility of your brand and to increase the traffic towards your landing page or website, you need Digital public relations. 

Here, we are going to tell you the difference between digital public relations and traditional methods

First, we need to understand, what digital public relations is all about? It focuses, on the public relations strategies that are required exclusively, for online advertising. Digital Public Relations is a combination of several elements, like, online marketing methods, link building, Search Engine Optimization and developing a good relationship with website editors and influential content writers and bloggers. The whole plan is to build trust, by keeping customers engaged and while positively promoting your products.

Best Digital Marketing Company in  Ahmedabad - Traj  Infotech

The actions of Digital public relations include,

To gain link to your products through online.

Always aim at achieving the highest rank, on Google search engine, for your website.

You must always enjoy, an optimistic customer relationship, on various social media platforms.

It is important to have a blog post on a reputed website, useful to attract more and more traffic.

Try and introduce your products and services to well-known bloggers.

The biggest difference, between traditional and digital public relation method, is that digital public relation can be measured easily through various tools, like, Indeed, Google analytics, the digital public relation campaign, is measured on the basis, of certain key performance indicators, like, search engine ranking, hits and referral traffic. It is also concerned about, the factors behind website ranking, ways to enhance brand visibility and vital keywords. Digital Marketing Company – Traj Infotech Pvt. Ltd, can take care of your digital needs.

Traditional methods focus on television and print media. 

The actions of traditional methods include,

Use to publish business profile in magazine.

They would have a press release, before the launch, of the latest product.

They would send review, of the latest product, to eminent journalists.

In traditional public relations methods, it is tough to track the readership and circulation rate.

Looking at the advantages of Digital PR, hire Traj Infotech, Digital Marketing Services in Ahmedabad, to handle the Digital Marketing for your business.

Wednesday, 18 July 2018

Target audience with advertisements that will lead to convert.

Each year, companies have been spending money on social media advertising. For the last couple of years, there has been a trend; even big brands are doing the same.  The main reason is that social media advertising makes sure that the advertisement is seen, by the targeted audience and results in conversion.

Earlier, marketing was about huge audience, things have changed now; it is all about communication with targeted audience.

No doubt, Social Media advertising is very handy, to advertise all your services and products, but not easy to target potential customers. All this requires, time, research and thoughts, to understand the best strategies that will help to reach out to the correct audience. Let’s discuss the ways, to use advance advertising targeting methods, on different social media network. 

Digital Marketing Services in Ahmedabad - Traj Infotech

The entire process of targeting the correct audience is divided into different steps.

To understand the personality of your audience
It is very crucial to understand the qualities of your audience. Try and build detailed information about the audience characteristics.  All the resources and effort will be useful for your advertisements.

To understand the characteristics of your audience, you need to begin with the challenges the customers face, their likes and dislikes, preferences and interests. All this information will make it easier to identify your targeted audience. Digital Marketing Company – Traj Infotech Pvt. Ltd, can assist you in identifying your potential customers.

Know the network and your target options
The advertisement has a common aim or goal, but you need different strategies to advertise, on the various social media platforms, to grab the attention of your audience. Next, is to know the correct option for networking. Is it Twitter or Facebook or LinkedIn or Instagram?  Traj Infotech, Digital Marketing in Ahmedabad, can boost the visibility of your products on social media.

Rise in ROI
To boost your return on investment, do not advertise to people, who are not interested. Need to analyze the information or data and avoid audience, who will not engage, by doing this; you can focus, only on the audience that will lead to convert. You can hire IT Services to boost your ROI further.

Thursday, 12 July 2018

The Current Scenario of Digital Marketing

Digital Marketing is a must for each and every business; it lets your business, advertise or market your services and products, primarily on the web. There has been a huge rise in the number of internet users, because internet has become an important part, of our daily routine or lifestyle, people just cannot think of a day without it.

Compare to print or television marketing, Digital Marketing is much better, it provides businesses with access, to a larger market, at an economical price. 

You can benefit a lot from Digital Marketing, let’s look into some of the benefits.

Low cost – It is very easy to plan, a victorious online marketing strategy, with the given budget or within your fixed budget, with the help of digital marketing. Compare to other modes of marketing or advertising, like, television, print, radio and many more, a digital marketing campaign that is well planned and also well managed, will be able to reach, a much larger audience, at a reasonable cost.

Wider exposure – Even with a small or little investment, you can reach out to several potential customers, all this is possible, only with a good digital marketing campaign. You can hire Digital Marketing Company - Traj Infotech Pvt. Ltd, to help grab the attention of the audience, who are interested in your products and services. IT Services will help you obtain long term results.

You can save time – Digital marketing provides results, in a short span of time. Time is very precious and should not be wasted at all. With the help of digital marketing, you can know the number of visitors, the rate of conversion, the right time to trade and the number of subscribers.
Currency – With digital marketing, you can create an appealing campaign, that can go viral online, on different social media platforms, and it can be passed from person to person, helping to gain social currency.

Build your brand – Every business needs to achieve brand building. Digital marketing is useful, to promote your brand, on various social media platforms. Digital Marketing Services in Ahmedabad, can help, to build brand reputation, on different search engines and among users.

Tuesday, 10 July 2018

Entrepreneurs should understand how to use Digital Marketing effectively

Today, most entrepreneurs need to manage their employees, please their investors and also oversee all the inventories, in digital marketing, opportunities pop up frequently, making it difficult to understand where and when to focus. Let’s discuss a few Digital Marketing tips.

Understand your audience better
The fundamental tip for every entrepreneur is to know and understand their audience well; this is a key element for the success of your business. To make your presence felt online. Most clicks should be effective and the audience should find your website attractive, so create, a great content that is absolutely pertinent to your target audience.

Pay Per Click advertising
Pay per click advertising is one among the confusing elements of digital marketing. A lot of companies end up wasting their money, without understanding the true worth that it adds to the business. The best way to avoid getting trapped is to research well, have a better understanding of your potential customers, keywords and business goals, before implementing and optimizing. Digital Marketing Company, Traj Infotech Pvt. Ltd, can assist you with your pay per click advertisements.

Mobile phones play a vital role in the success of your business
These days, the audience prefers mobile, compare to desktop. Your business needs to have a website that is mobile friendly. To rank among the topmost websites, besides mobile friendly, the loading speed and the mobile signals should be good. Traj Infotech, Best Digital Marketing Company in Ahmedabad, can make sure, your website is mobile friendly and fast.

These days, you get you see numerous blogs, to stand out, you need the best content. For this, you should focus more on quality and less on quantity. You should provide relevant content and drive web traffic to your blog post or content. Traj Infotech, Digital Marketing Services in Ahmedabad, can help you with the right content.

Utilizing the right tools
Require right tools for streamlining the process and to boost the productivity, not every tool can enhance the growth, of your business? You need to have a good understanding of these tools and know how to use them. IT services have a good understanding and will help select the right tools for your business.

Thursday, 5 July 2018

Hire the Best IT Services to handle your Digital Marketing requirement

Today, numerous companies are hiring a digital marketing agency for the betterment of their business, because many a times the company is not able to understand, what the key factors of digital marketing are and how it needs to be utilized in the right manner. Digital Marketing Company, Traj Infotech Pvt. Ltd, will help you with all your digital marketing needs.

We will give you all the vital tips that are required for digital marketing

Digital Marketing is a huge domain that requires, knowledge and experience, about what is needed, for proper working of digital marketing.

Do not need to have a showy website

You do not need a flashy or showy website, to grab the attention of the audience. Traj Infotech, best digital marketing company in Ahmedabad, can provide you with a website that is not showy, but focuses more on ease of access and usability. These days, the audience prefers websites that are modern and are easy to access and navigate.

Expensive does not mean it is the best

Advertising is a must for every business, but at times of limited budget, companies should hire Digital Marketing Services in Ahmedabad that will help your business advertise on various channels, in spite of a limited budget.

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Will make sure, your company reaches and remains at the topmost position, this is possible only, because of the great tactics and strategies. These strategies are also useful, to focus on your brand and to have several clients.

High traffic is not equivalent to many customers

Getting a lot of web traffic is not your only goal. Your main goal is, to make sure; there is an increase in the rate of conversion. Digital marketing services in Ahmedabad, can help convert the web traffic into positive buyers or customers, who want to purchase your products or services.


Creativity adds value, but it comes at a cost. Digital marketing in Ahmedabad, can help you with creativity and revenue generation. Creativity can have a positive or negative impact on the audience. Hence, it is better to hire the Best IT Services in Ahmedabad, to take care of your creative needs.

Monday, 2 July 2018

A few tips to boost your Blogs for Search Engine Optimization

Companies that have a blog, also need to understand why blogging is crucial for a business? You also need to know ways, to maximize your blog post on various search engines.

Best SEO Company in Ahmedabad

Blogs have a tremendous marketing prospective that companies do not know, how to benefit from, Digital Marketing Company – Traj Infotech Pvt. Ltd, can provide informative, fresh and relevant blogs on a regular basis. This is how a business can take advantage of blog posts.

The different ways the Search Engine Optimization can help your blogs get attention or noticed.

Research well
Doing a research on keywords is really important. Either, keywords are included in the content naturally, or you need to provide the right keywords. There are different types of tools and techniques that will help you find the right keywords for your blogs. Keyword tool, and the Google Ad words, offer some wonderful tools that can help in finding the right keywords, relevant to your blog, and also keep a check on your competitors.  IT Company can help, in targeting traffic, to your website. 

Keywords used in your blog post
Once you know a few important and related keywords, you need to use these keywords in places, where the impact is higher, during search. These keywords should be included in the main text, Meta descriptions and summary. Remember, too many keywords, can make it difficult for the audience to read, a few keywords placed strategically will always do better.

Use images
Better to upload an image or photo, along with your blog. Don’t forget to include keywords, in the text, file name and photo description.

Provide link
Whenever you share an article or blog, of some other blogger, remember, to provide a link with the article, this is considered as good etiquette, in the Digital Marketing world. A worth link, is always an important commodity that will improve your ranking during search.

Include a Feed Subscription for viewers to subscribe your blog post and to get notifications regularly.

Social Media
Social media Marketing sites have the potential to promote blogs and ensure, it gets maximum online exposure.

Friday, 29 June 2018

Facebook is the right place for thriving Conversions

It is a great idea to plan, strategize and execute advertising campaigns. You should experiment and also try and adopt some new methods or ways to run the advertising campaign. Let’s look into some tried and also tested advertising ways, everybody should understand these ways, because it helps in achieving your business goals.

Quality Audience
You must remember that quality of the audience is what matters, rather than quantity of the audience. Keep the audience small and highly pertinent.  

Define the interest
You need to define the interest of the audience, to make sure, you are able to get pertinent audience.

Use right keywords
Advertisements talk about the services or products. Whenever, you design an advertisement, use of right keywords is very crucial to ensure, quick action is taken. 

Social Proof
It is easy to run an advertisement, but to win credibility is really tough; hence, you should use social proof to run your advertisements.

Video Funnel
The advertisement campaign must consist of a video. IT Services can upload these videos, like a post and make sure you are able to reach out to a wide audience. 

Women and men should be targeted separately
In India, women and men should be targeted separately; it will become easier to reach out to the right audience.

Different ads should be created for a different audience personality
For different audience, the ad should be different. For family it is different, for entrepreneurs, for NRIs, etc. Makes it easier to take any decision

Video advertisements
The video for advertisements should not be lengthy; the video should not exceed 30 seconds. Shorter the video, better it is.

Free funnel
You should sell a free video or book or report, it is a wonderful way to get more time and sell the audience your product.

Should create regional language advertisements 
Vernacular advertisements are great. Running a campaign in Hindi, English and regional languages, like, Marathi, Bengali and many more, is a great idea. Vernacular advertisements perform well; I think one should invest their money in these ads. Digital Marketing Company – Traj Infotech Pvt Ltd, can help you with such advertisements.

Understand the advantages of Digital Public Relations over Traditional Public Relations.

To boost the visibility of your brand and to increase the traffic towards your landing page or website, you need Digital public relations....