Thursday, 6 December 2018

Keyword is the key element in Search Engine Optimization

The word ‘keyword’ is quite self explanatory, doesn’t need much of explanation, you need to understand the meaning and potential of the word or else you will not be able to grasp the importance these small words hold in search engine optimization.

Keyword is the key element in Search Engine Optimization

Keywords can help to drive web traffic 

According to search engine optimization, keywords are words that the audience will specially target. The term “target keywords” is also used often; it is the Google search engine that determines the most commonly searched words and phrases.

So now let’s cover their importance to search engine optimization.
The algorithms of a search engine is quite smart, it can detect page ranking and keywords automatically. The number of keywords used in the content and blog is very important because it helps people in finding your website through various search engines.
Digital Marketing Company – Traj Infotech Pvt. Ltd, can ensure, right keywords are used in the content for higher ranking and for more web traffic. 
Keywords act as a bridge between both customers and search engine optimization that help in connecting all searches towards your website.

In Search Engine Optimization initiative, you begin with developing a list of right keywords. It is a tedious job, but is definitely worth all the time and hard work. IT Services can make sure the keywords are absolutely relevant. 

Now is the time to start using these keywords in your content and blog.

You need to have a strategy that will include the relevant keywords and the topmost keywords seen in the most visited areas or pages on the website, from titles, blog post, content or tags. Using keywords the right way is what makes the difference. Traj Infotech, Digital Marketing Services in Ahmedabad can use relevant keywords in the right way.

When it comes to content, always remember that you should give more importance to keywords that are relevant, do not go with the concreteness of these keywords.
It means quality over and above quantity.

It is also vital to be strategic about your keywords. Traj Infotech, Best SEO Company in Ahmedabad can help you with relevant keywords for your Search Engine Optimization.

Monday, 3 December 2018

Your website should have different business functions

Whether your website is new or old, it is a good idea to rethink the approach towards your website functionality to ensure better results for your investment. If you plan and invest on smart online functionality and features, you can make sure; your website is an asset and not an expense.
Let’s look into some business functions for your website.

Your website should have different business functions

Feedback/ Blogs

You need to make sure your customers give their valuable feedback and review, this is important for the enhancement and expansion of the business. Digital Marketing Company – Traj Infotech Pvt. Ltd, can create blogs to boost your Search Engine Optimization.

Job Vacancy 

Incorporate methods to restructure the process of receiving, connecting and pursuing potential candidates to fill in a job vacancy; it helps in building a database of potential candidates. 


You need to create an environment online for your customers or clients to be able to communicate with your business requesting purchase of your products or services. Traj Infotech – Digital Marketing Services in Ahmedabad, can ensure smooth communication between you and your customers. 


These days, customers try and avoid going through sales procedure. To grab the attention of customers, companies have started incorporating presentations or videos on their website, to create an awareness of the product or services, highlighting the advantages and main features, providing a guide, introducing the latest products and many more. Traj Infotech – Best SEO Company in Ahmedabad, can create some great presentations for your business.

Tour / Demo online

Providing a product demonstration or tour will help customers to do their research before deciding to purchase. Also, it gives customers the access to explore anytime and anywhere. IT Services can help you with demonstration or tour.

Calculators and other tools

It is very important to provide your customers with tools, making it easier to do a study that will help them in making in their decision.


You need to have an internal website for company policies, processes, to post resources, to improve business communication and boost productivity, making it centralized, is ideal for accessibility, distributing and delivering information about the company. IT Company can help you with an internal website.

Wednesday, 28 November 2018

Ideas behind the Success of Email Marketing Strategy

Digital Marketing covers a huge spectrum, ranging from search engine optimization, social media marketing, Google analytics and search, pay per click and many more.  There are several marketing plans that fall under digital marketing; it is certainly easy for marketing tactic like email marketing to lose its way. People need to realize that email marketing is by and large the best way to connect businesses with customers and potential customers. 

Ideas behind the Success of Email Marketing Strategy

You need to consider certain crucial steps to see an excellent email marketing strategy and the benefits of it. 


The receiver of your email marketing would want to go through your mail. You can send email to people who have subscribed themselves or other option is to look for contacts or customers yourself. 
Remember, people who visit your website are interested in your products or services. This is the right way to understand and send an email to people who are interested.


Content is known as “the king”, meaning content is very important, what is more vital is the information that you plan to share. Your email should not be boring, lengthy and rigid. Digital Marketing Company – Traj Infotech Pvt. Ltd, will ensure the content is grammatically right, informative, well written, pertinent and precious.  

Looks do matter

Your email marketing should have a professional look, never overdo things, because it will cart off the message you want to convey. Traj Infotech, Digital Marketing Services in Ahmedabad, can help create a simple to read and neat format for your email.


Even if you’re happy the way the final result has shaped up, do not send the mail straight away, you need to plan a good email marketing strategy. 
There is no fixed day or time to send an email, first, test and figure out what time and day works best for you. Traj Infotech, Digital Marketing in Ahmedabad, can help plan an email marketing strategy. 


Final step is to track and analyze the performance of your email marketing, you’ll understand what works and what doesn’t; need to focus on the click rates, delivered percentage and open rates. An increase in open rate means your email marketing strategy is a success. IT Services is good at tracking and analyzing performance. 

Monday, 26 November 2018

Web Content can be well organized through a useful Web Design

Planning the design of the website and trying to fit the content in the right place, can be quite challenging and time consuming.

To ease things for you, hiring Digital Marketing Company – Traj Infotech Pvt. Ltd, can be a great idea because they can organize the web layout and content for you. Organizing the web content is not tough; you just need to simply break it down into key or main categories.

Web Content can be well organized through a useful Web Design

For the audience, the most important thing is the menu, under the menu you have several categories to select from.

The initial most vital step is to decide the main category.
One should try and limit the main categories because more can be overpowering to the audience, also, adding a lot of navigation options, is not right for the website. You should aim at avoiding any kind of clutter. While deciding the main menu, you should keep your targeted customers in mind throughout the whole process. Traj Infotech, Digital Marketing Services in Ahmedabad, can help you with the main category for your site.

Navigation should always be clear, effective and quick in directing the audience to the correct direction. Audience prefer things that are fast and uncomplicated in understanding. The audience should be able to find what they want right away, with the help of main category. 

The most crucial pages for a website are about us, contact page and home page, explaining the business well.

Home page

Home page tells you about the business, what they do and what are their plans? You cannot go in-depth in your home page; you just need to give the audience an idea about your business. Traj Infotech, Digital Marketing in Ahmedabad, can help grab the attention of your targeted audience through videos, images or content.

About Us

What is your business? How it started? How is your business different?
Through this page, the audience would like to know more about your business, the current scenario of your business and your future plans. IT Company can provide the right content for your About Us page. 

Contact details

If you’ve done a good job with the website, you’ll have people gathering your contact details from your contact page. 

Thursday, 22 November 2018

The importance of auditing Web Presence

These days, reviewing your brand, understanding its performance and how the target audience perceive your brand, is very important, creating and maintaining a great online marketing strategy is an ongoing and time consuming initiative for your brand. Whether it’s a B2C or B2B, every customer does their own research before choosing the right brand. Customers look at feedback, reviews and testimonials, before connecting with your business or buying your product. 

Ways to audit web presence.

The importance of auditing Web Presence

Swift Glimpse

To analyze how the website is functioning on digital marketing platforms, this is done through testing the functionality and features that is provided to the users, also reviewing the brand content, image, privacy, SEO and security. Checking social media updated profiles, evaluating marketing strategies and examining web traffic is required for accomplishment of business goals. Aim to understand what works and what doesn’t and adjust accordingly. Traj Infotech, Best SEO Company in Ahmedabad, can develop user friendly and visually appealing web presence to enhance your brand reliability and creditability. 

Change in Brand Value

Auditing web presence can help in identifying the present brand value and in re-evaluating the business goals. Also, will show the reaction of the targeted audience towards your brand, all this to implement new ideas to keep the customers engaged and satisfied and to stand out among your competitors.

Reviewing Competitors

It’s important to review your competitors, to know what they are doing. Understand where you’re business stands through audit and work more on your positive points and identify if there is any scope for improvement. IT Services can help review your competitors.

Social Profile

Remember to keep a check on your social profile. Always keep it updated and see if you have an active audience. Your social media profile should be able to convey your message and boost web traffic.


Analysing your brand’s visibility on search results is important. Traj Infotech, Digital Marketing in Ahmedabad, can help your website with the updates and changes in normal practices and algorithms. 

In progress 

Your website needs to adapt to the changes and keep growing. Traj Infotech, Digital Marketing Services in Ahmedabad, can monitor your website and work on things to improve the performance and effectiveness of your web presence. 

Monday, 19 November 2018

Some useful tips to ensure your Brand Development is a success

If a brand wants to be successful, they need a clear strategy and lots of research; this will help in brand development and accomplishing the goals of the company.

Some useful tips to ensure your Brand Development is a success

Should have a definite purpose

The vital part behind the success of brand development is to have a definite purpose to know what the business is all about or is doing.To find out or known the purpose of your brand, you will have to listen to the people or your audience. It is crucial to understand your customers, because through them you will get some good ideas of what really inspires and motivates them and in what way you can use it in brand development. Digital Marketing Company – Traj Infotech Pvt. Ltd, can help find out the purpose of your business.


If your brand is consistent, it clearly means that you’re able to align the business message into a unified feel and look. Being consistent also contributes to brand identification or recognition that plays a huge part in customer fidelity. Giving your brand a human touch can help tell numerous stories of your brand that will help to strengthen the entire purpose of your brand. Traj Infotech, Digtal Marketing Services in Ahmedabad, can make sure your brand is consistent.   


To develop a brand that is successful, you need to evoke a sense of emotion among your targeted customers. Let us be practical, customers cannot be rational always, may not be able to make, what seems like logical decisions. If you’re able to evoke certain or a few emotions from your customers, you need to deliver a sense of dependability by tapping their senses. Traj Infotech, Digital Marketing in Ahmedabad, will do a great job in positioning your brand and in building some momentous relationship with your customers.

Involving all

It’s really vital to get everyone involved in the entire brand process. Every employee should be able to communicate with the audience in an accurate manner. Involving all will help in unity, keeping audience engaged and in being organized. For successful branding, authenticity is important and it is the purpose that can drive the authenticity of your brand. IT Services can help in communicating with the audience accurately.

Thursday, 15 November 2018

Are Blog Posts essential for your business?

Whether the business is small, medium or large, if you want your business to grow, then blogs are really important. Blogs help in earning web traffic grabs attention of the audience and links search engine optimization. Let’s look at how marketing efforts can benefit from blogs posts.

Are Blog Posts essential for your business?


If potential customers starts asking questions or expresses an interest in the product of your industry, a blog post is a great way to provide the needed information. It will help in positioning your brand in the industry. Also, delivering important information and covering crucial topics that the targeted audience is looking for can create a sense of power and trustworthiness.Digital Marketing Company – Traj Infotech Pvt. Ltd, can promote your brand through blog posts.


Through your blog post you can reach out to your audience. You need to create new, interesting and fresh content, to reach out to targeted customers; the main aim is to convert traffic to your website into leads, increasing the sales of the business.
With the help of blog analytics you can track the number of readers, popular topics, conversion rates, feedback, shares, the time spent on web pages and many more. This is useful when it comes to deciding what content will work, what won’t and others. Traj Infotech, Digital Marketing Services in Ahmedabd, can keep your audience engaged with interesting blogs.

Search Engine Optimization

SEO is looking for valuable and new content that will help your business succeed. Optimizing your web content, will make it visible to the audience, by entering relevant or required keywords, related to your services or products. Traj Infotech, Digital Marketing in Ahmedabad, can help you with the right keywords.


A content marketing strategy is very vital for blog posts. To be more organized, you can create content schedules that is beneficial to know what topics or information to cover and what days or date to post. A successful content marketing strategy can deliver great content to your targeted audience. Through your blogs, you can define what your business is, how you plan to serve all your customers and what is different about your business compare to your competitors. IT Company can help develop successful content marketing strategies.

Digital Marketing Company in Ahmedabad

Keyword is the key element in Search Engine Optimization

The word ‘keyword’ is quite self explanatory, doesn’t need much of explanation, you need to understand the meaning and potential of the wo...