Sunday, 14 October 2018

A good SEO is needed before starting your Website.

To highlight your products, let’s look into the vital areas and key components.

The Managing Directors, Owners and CEO

The latest website built should focus on the company’s products and services, to make sure, the website is successful, you need to ensure,  investors and the entire top level management are willing or ready to invest in making the website appealing and competitive.

A good SEO is needed before starting your Website  - Traj Infotech


To handle your products and services you need a team or can hire Digital Marketing Services – Traj Infotech Pvt. Ltd., it’s important for you to understand the content or blog post and also the time limitations, the resources, research and knowledge. These are the best and the most talented people that can help you with some great text or content, videos and images.

Delivery and Customers

Need to know about a functionality that could make your services and products better. Our communication with customers should be more effective and should provide customers with proper information about delivery, loyalty rewards or returns.

Branding and Marketing

The marketing team or Traj Infotech, digital marketing  in Ahmedabad, can use the information that is provided by the company or the product team or the higher management to build a website that will work well for your potential customers. The design of the website  will reflect the brand and it’s usability should be perfect or suitable, the main aim is to make sure your website and your brand is able to get good support when it goes live or online. What do you plan to use as content, social media? and how to do plan to ensure, your brand is different compare to their competitors?

Web development and Information Technology

The company needs to present their ideas or concept to the web development and IT team, to see whether they have the capability and skills, if additional skills are required, you can contact Traj Infotech, IT Company in Ahmedabad.


Knowledge and SEO expertise can make sure your website starts working from the first day and also has the chance to achieve greater heights of success. It can also tweak the conversions and can make the site compliant with various search engines.

Digital Marketing Company in Ahmedabad - Traj Infotech 

Thursday, 11 October 2018

Video marketing can change the look of your brand

Looking at the changes, most companies are shifting to towards Digital Marketing., you can hire a Digital Marketing Company, Traj Infotech Pvt. Ltd, to help you with loads of opportunities available in the world of Digital Marketing.

Videos are emerging as an important tool for brand awareness, brand visibility and rise in conversion rate. 

Videos play a vital role, for this, you need crew who has the knowledge and experience and are also dedicated. Video recording is not easy, not everybody can make a video you need to have the correct approach, to get great results. 

Video marketing is very versatile, mentioned are the powerful steps that were taken from clients and others to act as a primer and also motivate your own video content. 

Story telling - People have always been interested in storytelling. You need to create stories that will capture the attention of the audience; you can also tell a fascinating story of the accomplishments of your brand, to help highlight your brand.

Video marketing can change the look of your brand

Question and Answer

Instead of answering the same questions related to your brand or industry, best is to prepare a sequence of common question and answers.

Explaining what is it you do

Video is a wonderful way to explain what your company does and will also explain your products and services. Videos can help the audience from reading lengthy, not engaging and cumbersome written content. Traj infotech, Digital Marketing Services in Ahmedabad, can create a great video for your brand.


If there is an upcoming event or presentation, you can record it, and distribute it later, so that it is not limited to a smaller audience, but possibly a huge audience across the web. IT Services can help you with a perfect presentation.


Recording testimonials of people who is not part of your industry or has no knowledge of your industry is useful,  you should allow such people to share their great experience and some pleasant words.


You need to introduce your products and services or divulge the rebranding of your company with features that share the history of your company and the brand virtues.

Sunday, 7 October 2018

PPC Strategies for online travel business

Most people, who love travelling, prefer booking their flight, accommodation and tours online.
There is so much of competition today that it is very important to understand what information the audience is looking at, the right time and ways to target potential customers, season influences travel industry a lot, make sure to plan well ahead. You also have to understand your USP and offer, what is different between you and your competitors, how best you can convince potential customers and be able to generate sales, revenue and profits.
Details about things you may need to look into or consider while working on a travel PPC strategy.

PPC Strategies for online travel business


First, understand your audience to make sure they are engaged. To encourage clicks you need to serve compelling and relevant ad copy. Targeting the right customers or audience with correct ads will help in reducing the number of wasted clicks and also enhance the conversion rate.  Even, the landing page where you send traffic, require serving the users or audience to show them you’re targeting efficiently. Digital Marketing Company – Traj Infotech Pvt. Ltd. can help you with targeting your audience.


You should know what works best for your business, make sure to use budget when your potential customers are willing to book or engage, this will lead to increase in conversions and will also reduce the cost. It is vital look into what the users are actually looking for and when they plan to start searching, while you can devise a PPC strategy that can generate high web traffic at the correct time. IT Services can generate high traffic to your website.


After customers have completed the entire journey and have decided to come directly to meet you. Don’t lose this opportunity and finally get the customers to say “Awesome” and make sure to convert potential customers.


Crucial to know your competitors, who they are and what is it they do that is different compare to their competitors. While planning your PPC strategy, also, plan the tone of voice. Traj Infotech, Digital Marketing in Ahmedabad, can develop a perfect PPC strategy for you.

Thursday, 4 October 2018

Instagram is a great platform to enhance your Business Profile.

Instagram an application was initially used to share photos with friends. Now, it is considered a great platform for digital marketing. With millions of Instagram users worldwide, we need to know why it is a good platform to use for brand marketing. Let’s look into how to use Instagram business profile.

Instagram is a great platform to enhance your Business Profile -Traj infotech

The concept of Influencer marketing is not new, it is a known concept. Instagram and the other various digital marketing platforms have been using influencer marketing a lot. You need to maintain a good relationship with influencers, who can understand your brand well, this can have a big impact on the way the audience will see your page, and may convert into customers, by buying your product or service. If you want an influencer relevant to your service or product, then you need to research on the influencer, because these days influencers can buy fake followers. In case, you suspect any influencer, you can use certain tools to keep a check, if the followers of the influencer are fake or real. Digital Marketing Company – Traj Infotech Pvt. Ltd, can help you with the right influencer marketing.


Like many other digital marketing platforms, the posts on users do not appear in a proper chronological order. Most applications use their algorithm to help calculate what is it the user would want or like to see first. The algorithm used is based mainly on the engagement rate, meaning it’s important for every brand to post an engaging and appealing content on their Instagram account, to encourage the audience to either comment or like, use call to actions in the post, for example, you can tag any friend who you think would like this. IT Services understand the benefits of algorithm.


Instagram is a digital marketing platform that is visual because of this you need to have good quality content. Also, make sure the profile is attractive and pleasing when you look at it. Be consistent with imagery and branding, need to make sure, your page looks visually pleasing. If the profile image is dull or messy, then people will not like to follow you. Traj Infotech, Digital Marketing in Ahmedabad, can ensure your profile is attention-grabbing.

Monday, 1 October 2018

Ways to enhance your business with Blogging

Most people are aware that blogging is really crucial; one should make sure the blog has a direction and purpose. Let’s look into how blogging can help your business.

Not every company can come up with a good blog, to create a blog that is relevant, within the budget and interesting, you can think of hiring Digital Marketing Company – Traj Infotech Pvt. Ltd. 

Blogging benefits are

 Ways to enhance your business with Blogging

Search Engine Optimisation

Increases traffic towards your website, for this your need to use targeted keywords on your website, making it easier for users to search on Google. Also, need to work on ranking higher on search engines, to boost web traffic.  To increase the sales of the product or service, the blog should support the content to enhance the keywords related to product or service and link building to service pages. If your blog is compelling, more number of people will link through your blog post, you should be able to gain links from good websites, then the authority search engines will consider you content as high ranking and an increase in web traffic. Your blog post can host large content, like, infographics, videos, research and many more. Traj Infotech, Digital Marketing Services in Ahmedabad, can make sure your website ranks high on search engines.

Creating brand awareness and lead generation

To attract potential customers, producing good quality content, regularly, will help in encouraging more number of targeted consumers to visit your website. It is very important to retain your existing or current customers. Creating a good blog will help in building a relationship with the brand and the customers. If you are active on social media then posting blogs on different platforms of social media is a great idea. Capturing Data for the future is also a good idea, especially for remarketing. Another way is to encourage targeted audience to engage with the blog post.  An IT Company can help you with brand awareness and lead generation.

Tuesday, 25 September 2018

Ways to use Social Media Marketing more effectively.

In today’s digital world, social media is an influential tool because it can reach out to a huge audience. There was a time when people wanted to know why they should use social media for their business. Today, things have changed people want to know how to use social media more effectively. Let’s look into the various strategies on how to use Social media marketing.

Ways to use Social Media Marketing more effectively./

Understand Business goals

It is very important to start with understanding your business goals. Need to have a specific goal, to save time. Measuring numbers is crucial to help understand your achievement. Have goals that are realistic and achievable. All your business goals should focus on building a mailing list. Lastly, is to stick to the time limit or deadlines. Traj Infotech, Digital Marketing Services in Ahmedabad, can plan strategies based on your business goals.

Knowing the target customers

Knowing potential or targeted customers is critical, you need to know what they would like to see on social media, then work on converting targets audience to customers, also understand their likes, dislikes and preferences.


Analyze your competitors’ strengths and weaknesses. Use some of the important clues to your benefit. Social media is the right way to keep track of all your competitors.

Your standing

It is vital to conduct a social media audit and evaluate the current hard work, you must know what will work for you and what won’t. 

Right network

Using the right network for your services and products is crucial. Selecting the right network will help you in communicating with your potential customers in the correct way. IT Services can help select the right network for you.

Get inspired from various successful business stories

There is no issue getting inspired from other businesses that are successful. Know the business story, understand the areas where you lack and try and improve the various social media strategies.


Calendar can help you with your blog posting schedule, helps in planning social media activities, such as, sharing videos, images, etc. 


Need to analyze and improve on your social media marketing strategies, to evaluate web traffic. Hire Traj Infotech - Digital Marketing in Ahmedabad, to boost traffic to your website.

Friday, 21 September 2018

Landing Page Optimisation principle AIDA can boost the conversion rate.

Landing Page Optimization is very popular in the current scenario. It is basically, the process of laying out the content of a web page, in such a way that it increases the conversion rates.
Hiring Digital Marketing Company – Traj Infotech Pvt. Ltd, can help in maximizing the revenue of your business. Over the period, digital marketing companies have been creating a well designed user journey within the web page and making use of the decision making process and also enhancing the chances of a positive outcome, whether it is sharing an article or buying a product or subscribing to a company newsletter.
Best IT Service Provider in Ahmedabad - Traj Infotech
AIDA is Landing Page Optimization principle that can increase the conversion rate.
AIDA describes all four stages of the decision making process that can influence the users in their decision of buying the product or through the entire conversion process. Here, we will explore AIDA more in detail for a vertical landing page.
Need to attract the attention of your user with an influential and convincing headline. Traj Infotech, Digital Marketing Services in Ahmedabadcan help you with the right choice of words that is essential for attracting potential customers. The headline should be amazing and indicate the products and services you plan to offer.
To develop an interest among your potential customers, videos or slide shows provide a better insight of what the company plans to offer and what the consumer can acquire shortly. Videos are the best solution, to boost dwell time, in featuring your business and products and lastly, people prefer watching videos, rather than reading. Traj Infotech, Digital Marketing in Ahmedabad, can develop a captivating video for you.
You need to keep reiterating the fact that all your products or services can satisfy all the needs of your potential customers. If the product or service is useful and is able to satisfy the needs of a customer, if so, the desire stage will be straight forward.
This is the final stage, where you must have a clear picture of the buying decision of your potential consumer, need to use trigger words, like, stay up to date or subscribe, don’t rush the consumers into commitment and emphasize on the benefits.

A good SEO is needed before starting your Website.

To highlight your products, let’s look into the vital areas and key components. The Managing Directors, Owners and CEO The latest ...