Thursday, 13 December 2018

Even Small Business should have Social Media

A lot of times people have heard this question, “we are just a small business, why do we need to be part of social media, won’t having a Twitter and Facebook account be sufficient for our business.
Most people do not understand that social media is a must for their small business and also for socializing. Social media is actually meant for socializing, it gives you a platform to socialize with your current customers and your targeted customers. Social media is ideal space to discover new customers, to promote leads and to keep your community engaged.

Let’s look at the main reasons why your small business should have social media.

Even Small Business should have Social Media

It is a great way to develop your brand.

Many times people have discussed or talked about the importance of branding. The best way to promote and enhance your brand is through social media. It is a good way to create awareness of your brand and make sure; it stands out among the crowd. The efforts that you put should be strategically headed towards your potential customers. Digital Marketing Company – Traj Infotech Pvt. Ltd, can develop some effective methods or ways that will help you reach a large number of potential customers.

You should start with Social Media right away

You should not wait to try Social media in the future; you should start doing it right away. If you do not, it will have a negative impact on your brand. The various platforms on social media keep changing and new platforms are seen getting ready for action, while some fade away with time. Traj Infotech, Digital Marketing Services in Ahmedabad, can help you with the latest trends on social media.

Competitors

If all your competitors are using social media, they will be able to promote their brand better, compare to you and your competitors brand will get brand recognition, while it will not be the same for you. In case, your competitors are not on social media, then it is great for your business, giving your brand an opportunity to get started. Traj Infotech, Digital Marketing in Ahmedabad, can help in promoting your brand on social media.

How Branding can help your Small Business?

Every small business introducing a new service or product would like the whole world to know about it. Creating an awareness of the product or services can help in promoting sales. But what actually happens is different, because there are so many other things that are urgent or need immediate action or attention, focusing on highlighting your brand is the last thing on your list, before you realize how important it is and it can’t wait for long.

It is very common for small business owners to neglect maintaining and developing the company brand, because they have to multi task, from handling sales to marketing to operations to Human Resources and others. This is the reason why they are not able to put much effort in branding.
What does Brand actually mean?

It is a promise made by your company to all your customers. Also, tells the end result your business will deliver. 

Targeted audience will try to find companies through blogs and social networking. Digital Marketing Company – Traj Infotech Pvt. Ltd, can help you with a unified and established message that will enhance the marketing directly linked to your website.

How Branding can help your Small Business?

You can look at a few things to build your brand.

Every small business introducing a new service or product would like the whole world to know about it. Creating an awareness of the product or services can help in promoting sales. But what actually happens is different, because there are so many other things that are urgent or need immediate action or attention, focusing on highlighting your brand is the last thing on your list, before you realize how important it is and it can’t wait for long.

It is very common for small business owners to neglect maintaining and developing the company brand, because they have to multi task, from handling sales to marketing to operations to Human Resources and others. This is the reason why they are not able to put much effort in branding.
What does Brand actually mean?

It is a promise made by your company to all your customers. Also, tells the end result your business will deliver. 

Targeted audience will try to find companies through blogs and social networking. Digital Marketing Company – Traj Infotech Pvt. Ltd, can help you with a unified and established message that will enhance the marketing directly linked to your website.

You can look at a few things to build your brand.

Understand what is unique about your business.

What is your business known for? Mention how you can be different compare to your competitors? Define your company goals and mission.  Traj Infotech, Digital Marketing Services in Ahmedabad, can help with creating a mission that will represent your company precisely.

Develop a tagline and logo
A logo is an image for the company’s only one of its kind identifier and Tagline to improve branding and communication. Traj Infotech, Best SEO Company in Ahmedabad, can help you with the best tagline and logo.

Usage of tagline and logo
The tagline and logo can be in all communication, related to your business, like, the Social media, email marketing, blog post, website and others.

Consistency
You should always be consistent with your message, logo, tagline and communication with your customers. The audience should understand your brand, what exactly to expect from your brand, for them to keep coming back. IT Services will ensure your message is consistent. 

Thursday, 6 December 2018

Keyword is the key element in Search Engine Optimization

The word ‘keyword’ is quite self explanatory, doesn’t need much of explanation, you need to understand the meaning and potential of the word or else you will not be able to grasp the importance these small words hold in search engine optimization.

Keyword is the key element in Search Engine Optimization


Keywords can help to drive web traffic 

According to search engine optimization, keywords are words that the audience will specially target. The term “target keywords” is also used often; it is the Google search engine that determines the most commonly searched words and phrases.

So now let’s cover their importance to search engine optimization.
The algorithms of a search engine is quite smart, it can detect page ranking and keywords automatically. The number of keywords used in the content and blog is very important because it helps people in finding your website through various search engines.
Digital Marketing Company – Traj Infotech Pvt. Ltd, can ensure, right keywords are used in the content for higher ranking and for more web traffic. 
Keywords act as a bridge between both customers and search engine optimization that help in connecting all searches towards your website.

In Search Engine Optimization initiative, you begin with developing a list of right keywords. It is a tedious job, but is definitely worth all the time and hard work. IT Services can make sure the keywords are absolutely relevant. 

Now is the time to start using these keywords in your content and blog.

You need to have a strategy that will include the relevant keywords and the topmost keywords seen in the most visited areas or pages on the website, from titles, blog post, content or tags. Using keywords the right way is what makes the difference. Traj Infotech, Digital Marketing Services in Ahmedabad can use relevant keywords in the right way.

When it comes to content, always remember that you should give more importance to keywords that are relevant, do not go with the concreteness of these keywords.
It means quality over and above quantity.

It is also vital to be strategic about your keywords. Traj Infotech, Best SEO Company in Ahmedabad can help you with relevant keywords for your Search Engine Optimization.


Monday, 3 December 2018

Your website should have different business functions

Whether your website is new or old, it is a good idea to rethink the approach towards your website functionality to ensure better results for your investment. If you plan and invest on smart online functionality and features, you can make sure; your website is an asset and not an expense.
Let’s look into some business functions for your website.

Your website should have different business functions


Feedback/ Blogs

You need to make sure your customers give their valuable feedback and review, this is important for the enhancement and expansion of the business. Digital Marketing Company – Traj Infotech Pvt. Ltd, can create blogs to boost your Search Engine Optimization.

Job Vacancy 

Incorporate methods to restructure the process of receiving, connecting and pursuing potential candidates to fill in a job vacancy; it helps in building a database of potential candidates. 

Customers

You need to create an environment online for your customers or clients to be able to communicate with your business requesting purchase of your products or services. Traj Infotech – Digital Marketing Services in Ahmedabad, can ensure smooth communication between you and your customers. 

Presentations

These days, customers try and avoid going through sales procedure. To grab the attention of customers, companies have started incorporating presentations or videos on their website, to create an awareness of the product or services, highlighting the advantages and main features, providing a guide, introducing the latest products and many more. Traj Infotech – Best SEO Company in Ahmedabad, can create some great presentations for your business.

Tour / Demo online

Providing a product demonstration or tour will help customers to do their research before deciding to purchase. Also, it gives customers the access to explore anytime and anywhere. IT Services can help you with demonstration or tour.


Calculators and other tools

It is very important to provide your customers with tools, making it easier to do a study that will help them in making in their decision.

Intranet

You need to have an internal website for company policies, processes, to post resources, to improve business communication and boost productivity, making it centralized, is ideal for accessibility, distributing and delivering information about the company. IT Company can help you with an internal website.

Wednesday, 28 November 2018

Ideas behind the Success of Email Marketing Strategy

Digital Marketing covers a huge spectrum, ranging from search engine optimization, social media marketing, Google analytics and search, pay per click and many more.  There are several marketing plans that fall under digital marketing; it is certainly easy for marketing tactic like email marketing to lose its way. People need to realize that email marketing is by and large the best way to connect businesses with customers and potential customers. 

Ideas behind the Success of Email Marketing Strategy


You need to consider certain crucial steps to see an excellent email marketing strategy and the benefits of it. 

Database

The receiver of your email marketing would want to go through your mail. You can send email to people who have subscribed themselves or other option is to look for contacts or customers yourself. 
Remember, people who visit your website are interested in your products or services. This is the right way to understand and send an email to people who are interested.

Content

Content is known as “the king”, meaning content is very important, what is more vital is the information that you plan to share. Your email should not be boring, lengthy and rigid. Digital Marketing Company – Traj Infotech Pvt. Ltd, will ensure the content is grammatically right, informative, well written, pertinent and precious.  

Looks do matter

Your email marketing should have a professional look, never overdo things, because it will cart off the message you want to convey. Traj Infotech, Digital Marketing Services in Ahmedabad, can help create a simple to read and neat format for your email.

Planning

Even if you’re happy the way the final result has shaped up, do not send the mail straight away, you need to plan a good email marketing strategy. 
There is no fixed day or time to send an email, first, test and figure out what time and day works best for you. Traj Infotech, Digital Marketing in Ahmedabad, can help plan an email marketing strategy. 

Tracking

Final step is to track and analyze the performance of your email marketing, you’ll understand what works and what doesn’t; need to focus on the click rates, delivered percentage and open rates. An increase in open rate means your email marketing strategy is a success. IT Services is good at tracking and analyzing performance. 


Monday, 26 November 2018

Web Content can be well organized through a useful Web Design

Planning the design of the website and trying to fit the content in the right place, can be quite challenging and time consuming.

To ease things for you, hiring Digital Marketing Company – Traj Infotech Pvt. Ltd, can be a great idea because they can organize the web layout and content for you. Organizing the web content is not tough; you just need to simply break it down into key or main categories.

Web Content can be well organized through a useful Web Design


For the audience, the most important thing is the menu, under the menu you have several categories to select from.

The initial most vital step is to decide the main category.
One should try and limit the main categories because more can be overpowering to the audience, also, adding a lot of navigation options, is not right for the website. You should aim at avoiding any kind of clutter. While deciding the main menu, you should keep your targeted customers in mind throughout the whole process. Traj Infotech, Digital Marketing Services in Ahmedabad, can help you with the main category for your site.

Navigation should always be clear, effective and quick in directing the audience to the correct direction. Audience prefer things that are fast and uncomplicated in understanding. The audience should be able to find what they want right away, with the help of main category. 

The most crucial pages for a website are about us, contact page and home page, explaining the business well.

Home page

Home page tells you about the business, what they do and what are their plans? You cannot go in-depth in your home page; you just need to give the audience an idea about your business. Traj Infotech, Digital Marketing in Ahmedabad, can help grab the attention of your targeted audience through videos, images or content.

About Us

What is your business? How it started? How is your business different?
Through this page, the audience would like to know more about your business, the current scenario of your business and your future plans. IT Company can provide the right content for your About Us page. 

Contact details

If you’ve done a good job with the website, you’ll have people gathering your contact details from your contact page. 

Thursday, 22 November 2018

The importance of auditing Web Presence

These days, reviewing your brand, understanding its performance and how the target audience perceive your brand, is very important, creating and maintaining a great online marketing strategy is an ongoing and time consuming initiative for your brand. Whether it’s a B2C or B2B, every customer does their own research before choosing the right brand. Customers look at feedback, reviews and testimonials, before connecting with your business or buying your product. 

Ways to audit web presence.

The importance of auditing Web Presence

Swift Glimpse

To analyze how the website is functioning on digital marketing platforms, this is done through testing the functionality and features that is provided to the users, also reviewing the brand content, image, privacy, SEO and security. Checking social media updated profiles, evaluating marketing strategies and examining web traffic is required for accomplishment of business goals. Aim to understand what works and what doesn’t and adjust accordingly. Traj Infotech, Best SEO Company in Ahmedabad, can develop user friendly and visually appealing web presence to enhance your brand reliability and creditability. 

Change in Brand Value

Auditing web presence can help in identifying the present brand value and in re-evaluating the business goals. Also, will show the reaction of the targeted audience towards your brand, all this to implement new ideas to keep the customers engaged and satisfied and to stand out among your competitors.

Reviewing Competitors

It’s important to review your competitors, to know what they are doing. Understand where you’re business stands through audit and work more on your positive points and identify if there is any scope for improvement. IT Services can help review your competitors.

Social Profile

Remember to keep a check on your social profile. Always keep it updated and see if you have an active audience. Your social media profile should be able to convey your message and boost web traffic.

Strategy

Analysing your brand’s visibility on search results is important. Traj Infotech, Digital Marketing in Ahmedabad, can help your website with the updates and changes in normal practices and algorithms. 

In progress 

Your website needs to adapt to the changes and keep growing. Traj Infotech, Digital Marketing Services in Ahmedabad, can monitor your website and work on things to improve the performance and effectiveness of your web presence. 


Even Small Business should have Social Media

A lot of times people have heard this question, “we are just a small business, why do we need to be part of social media, won’t having a T...