Tuesday, 18 June 2019

Content Marketing is useful in building trust with your target audience.

Creating a story about your brand and trying to connect with your target audience, cannot be considered as the only content marketing goals. Digital Marketing Company – Traj Infotech, Pvt. Ltd, will give you a few necessary tips that can help in building a trustworthy relationship with your target customers. 

Creating good quality content

Traj Infotech, Best SEO Company in Ahmedabad, always creates good quality content for great results. Quality content is absolutely clear, honest and does not have any hidden programme, ensuring the audience respects your brand and they return for more. High standards will enhance content performance. 

Must share all your accomplishments

Sharing all your accomplishments or achievements is an ideal way to impress and inspire your target audience. IT Company in Ahmedabad will prove that you’re brand is good before your target customers making them depend on your products and/or services.

Display your expertise

Traj Infotech, Best IT Services in Ahmedabad, will publish blogs and also ensure industry experts are part of the content that you plan to publish, including industry experts can give your brand more credibility.

Giving away resources

IT Services can giveaway some resources like, website grading, guest blog post, videos, webinars, auditing tools and templates for marketing plans.

A different voice

Finding a different voice that will speak to your target audience, makes the content more unforgettable, it also builds a connection with your audience, adding a distinct flavour to your brand content. Traj Infotech, Top 10 SEO Company in India will make sure the voice is fun filled and quirky or straightforward and formal.

User Experience

An unforgettable user experience is a hallmark of faith or trust; this is possible with your content marketing strategy efforts.

Building community

Social media provides every business the opportunity to build communities; it gives you a feeling of togetherness, a platform that makes sure all members are able to help and gain from each other.

Being Persistent 

You need to ensure you’re able to come back with things that your audience values, need to entertain your audience by using memes, polls, quizzes, GIFs, updates on social media and infographics. 

Thursday, 13 June 2019

Digital Marketing is important for the advancement of your Beauty Salon.

There has been an increase in the number of spas and beauty salons, making it difficult to choose the right beauty salon.

With so many salons, it becomes even more vital for your salon to be prominent from the competition. Here are some digital marketing tactics for your beauty salon to try out.

Try to get as many reviews as possible

Every target customer would like to know the true experience of your current customers. Here, online reputation of your business plays an important role, it can the determining factor for customers looking for a beauty salon. Trying to find a new beautician can be scary, but a positive review or feedback can help in the decision making process.

Digital Marketing Company in Ahmedabad–Traj Infotech Pvt. Ltd., will make sure your salon gets a high rating, good reviews and positive feedback. Regular positive feedback will highlight what you’re good at.

Ensure your social media is perfect.

Most of your target audience use social media, like, Instagram or Facebook to see the work of beauty salons. It is an ideal way to showcase your skills and acquire more clientele to your door.

Traj Infotech, Best SEOCompany in Ahmedabad, will help you prepare a weekly or monthly agenda to stay connected and organized on social media.

Traj Infotech, Digital Marketing in Ahmedabad, have some great ideas for uploading the photographs of your salon on social media.
IT Services will upload before and after photos of your client, photographs of the exterior and interior of your beauty salon. Also, photographs of your makeup artist, hair stylist, etc, images of products, offers or packages and video on hair styling.

To be consistent

It takes a lot of time to build a brand. Starting from the name, tagline and business logo, remember, being consistent is the key. Traj Infotech, Best IT Services in Ahmedabad, will create a strategy for your business that will showcase your business online to customers and will ensure they visit your salon.

Monday, 10 June 2019

Interactive Content is a must to boost the conversion rates.

Interactive content is a must to build a bond with your audience and create an enhanced engagement that will help to distinguish your brand or product and/or services from many other brands. This is the main reason it plays a major role in content marketing. Given are a few tips or suggestions that will boost the engagement or conversion rate with interactive content.
Interactive content is a great way to convey your brand’s message and also opens several opportunities to interact with the target audience.

Social media considered home for interactive content
These days, there is no need to look around for a special website that will broadcast or market your interactive content. Today, social media is easily accessible and available at the tip of your fingers.
Social media has different types of platforms, where interactive content can be used. Social media is a great way to grab the attention of the audience and to increase the return on investment of interactive content.
Interactive content can generate or increase the conversion rate.
Now days, there is no surprise that the audience have short or less attention span.
The whole idea of spending some time on reading the content on website is enough to turn the audience away.
Traj Infotech, Best SEO Company in Ahmedabad, will create an interactive content that will open some new and exciting ways to keep the target audience engaged, generating conversions or increasing the number of customers.
IT Services can help you with various types of interactive content such as, calculators, assessments, apps, quizzes and many more.
Responsive Interactive Content
The use of mobile phone is on the rise and has been successful in taking over the number of people who use desktops. Because of this, your interactive content needs to be mobile friendly. IT Company in Ahmedabad will make sure your interactive content is responsive with all mobile phones and other devices.
With a large number of people trying to access internet through their mobile phones, TrajInfotech, Digital Marketing Services in Ahmedabad, will provide users with highest or utmost quality of mobile experience, for better understanding of brands and view or outlook on brands.

Thursday, 6 June 2019

Facebook is a good option for launching Start-ups

Now days, social media has a lot to offer, some of their economical ways can help start-ups grow and keep costs low.

Facebook is a digital marketing platform that can be utilized to send your message to your target audience.
Let’s look at how Facebook can help start up. 

Need to be part of groups relevant to your start up 
If you’re company specializes in organic food products, you need to search for groups that focus especially on organic food products and also be part of such communities. A search on Facebook for organic food products will connect you to numerous groups that are dedicated in the promotion and discussion of organic food products.
Go by the rules
The groups on Facebook have certain rules; you need to follow the guidelines properly, to reach a wider audience. Traj Infotech, Digital Marketing Services in Ahmedabad, will help you understand the rules and advertise your business accordingly.
Must contribute
Just posting about your services and/or products on these groups won’t let you achieve what you want. Contributing to these communities will make sure your start up is positioned well.  Traj Infotech, Digital Marketing in Ahmedabad, will help you with your contribution.
Create an exceptional content
The post you share with the various groups must have an exceptional content if your want to drive traffic towards your website. 
Traj Infotech, Best SEO Company in Ahmedabad, will create content with right information, company values and your expertise. Will also ensure the audience finds your business appealing.
Use different content
You should try to incorporate different types of content, such as, video advertising, pictures, blog post, your own podcast, infographics and many more. Digital Marketing Company – Traj Infotech Pvt. Ltd, can create all types of content, making the content valuable and engaging to the audience.
Collaborating and networking
Networking on social media is very important for your start up. Influencers are also very vital in boosting the number of followers, maximising your reach and acquiring new business. Traj Infotech, Best IT Services in Ahmedabad, will help find the right influencer and with collaboration opportunities, ensuring to reap rewards in the future.

Monday, 3 June 2019

Digital Marketing is an ideal way to promote an Educational Institute.

Digital marketing can promote your products and/or services via different digital marketing platforms. Today, digital marketing is considered cost effective, ideal for promotion, makes sure the correct message reaches the correct person at the correct time. Adapting to the digital changes is essential for the growth and success of an educational institute. 

Mentioned are some good digital marketing practices that the education industry requires.

Update or create website

Website is the main online presence of a business, so it must be effective and unique. The website of every educational institute should be resourceful, and communicative; the message conveyed should be clear. Digital Marketing Company – Traj Infotech Pvt. Ltd, will update your website with all the required details properly, like, courses, facilities and others. Will also ensure your website is mobile friendly. 


A blog should be related to current affairs and education. Involving students and faculty to write blogs is an advantage. Traj Infotech, Best SEO Company in Ahmedabad will provide content for latest topics.


High ranking on search engines will ensure you reach out to a lot of students. Traj Infotech, Digital Marketing company in Ahmedabad, will help you with the right keywords, helping you attain new audience.

Social Media

Various social media platforms like, Twitter, Instagram, Facebook, etc, are useful in connecting with students. It also allows direct interaction for queries. IT Company can increase the number of convinced students.

Paid channels

With the help of Google AdWords, you can run your advertisement campaign that targets particular audience and location. Another advantage can run ad campaigns whenever needed. 

Email marketing

IT Services can help you with a precise and effective email that has a catchy title and is mobile friendly to keep the audience engaged. 

CRM and Lead Generation

With Google Ad campaigns there will be an increase in lead generation. A great customer relationship management will help the audience and institute maintain a long lasting relationship.

Online reputation

Blogs, testimonials, feedback, alumni and others helps in creating interest and builds online reputation, Traj Infotech, Best IT Services in Ahmedabad, can enhance the online reputation of your educational institute.

Content Marketing is useful in building trust with your target audience.

Creating a story about your brand and trying to connect with your target audience, cannot be considered as the only content marketing goal...