Wednesday, 15 August 2018

Ideas to build trust with your customers

It’s always good, if your business is liked by all. 

Along with being liked, people should also have trust. Trust is not just telling the truth, it is also how to present your story and yourself. To build trust, you need to have empathy for your customers.

Let’s look the ways to address these issues.

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Watch out for a weak website

Any website that is inadequately designed can be disastrous for your business. The website always sets the first impression, so, you need to motivate confidence among your potential customers. Digital Marketing Company – Traj Infotech Pvt. Ltd, can develop a great website for your business.

Ensure the landing pages, do not miss any information, and does not have much of graphics or content. It should be easy to navigate. Also, do a check on the spelling and grammar; the pages should be quick in loading, because the time limit for most web users is four seconds.


It is crucial, to discuss and also, make things clear to your customers, about what you do and the benefits expected by the customers, and how are you different from your competitors.

People talk about you

About 99% read the reviews of your business, 85% will trust the reviews and 72% will buy the product only after they have read the review.

Social Media

You cannot remain silent for a long time. You need to spend more time on internet, A strong web presence, can also help in getting the right influencer marketing. Traj Infotech – Digital Marketing Services in Ahmedabad, can boost your web presence.


Accuracy is much more than honesty, you need to keep up with your commitments, if you do not deliver on time, customers will not think well about you.


Need to build a great relationship with your customers, besides, information about your product, you can also give them, information about topics that are not related straight to your products. A great relationship is where you provide a great deal of information and do not end the relationship with the customer, after your product is sold. Try an everlasting relationship with your customers. Traj Infotech – Digital Marketing in Ahmedabad, can provide you some good content.

Thursday, 9 August 2018

Ways to capitalize on the advantages of Search Engine Optimization.

Most of the web users are more inclined towards clicking on the top five websites that appear on the search engine. Here are some ideas to maximize the advantages of SEO.

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Content and SEO
We have always heard that “content has always been the king and still is,” SEO cannot change it. If you’re content is wrong or too less, it will fail, what SEO does is, it grabs the attention of the audience towards your content. Use of right keywords is really important, for connecting with the audience. Digital Marketing Company – Traj Infotech Pvt. Ltd, can help you with the right SEO strategy.

Web pages
Search engines always rank each web page, and not the whole website. Need to have keywords in the content and title, to generate web traffic. Before creating the keywords, you should understand the readers’ intention, and be diligent with your keyword research. 

Title tags
A title tag can appear in browser tab and search results. Brand name can be added in the title, helps for easy recognition. For better rankings, the keywords should be positioned at the start.

Meta descriptions
Meta descriptions are very important for your ranking on search engine. It can motivate the audience to click on the website. Traj Infotech – Digital Marketing Services in Ahmedabad, can assist you with Meta descriptions.

ALT attributes
It makes it easy, to search an image, giving you the opportunity, to get noticed, ahead of a conservative web search.

Linking other pages, to the website, can help to enhance the keywords, in navigation and in establishing the significance of the page, during search. Links should not exceed per page and providing broken links can be harmful for SEO.

The content should please the audience and also make it easier to read, by using bold or bullet points. Paragraphs should not be too long, it discourages the reader. IT Services, can create a great content for you.

Your blogs should not be short; you will miss telling the readers, about your brand, because of this, the reader will end up, looking elsewhere. Always, say enough and meticulously.

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Thursday, 2 August 2018

Ways to create guidelines for your brand

Every business needs guidelines, to promote their brand, in the right way, because your brand is, like a visual guide that represents your company or communicates your brand on the various social media channels.

To develop a strong and long lasting brand identity, all the people in your company, need to be clear about, how the identity of the brand, ought to be communicated with the audience. Let’s see, how important brand identity for a business is?

Ways to build your brand identity:

Elucidate your task :-
First, is to understand what your brand or business is all about? Next, what is the USP or the unique selling point of your business? What type of qualities you want to display? The core values of your business and how would you like the audience to perceive your business? All this will give a bigger and better picture of your business. Digital MarketingCompany – Traj Infotech Pvt. Ltd, can help in promoting your brand.

Designing your brand :-

Need to design your brand, the logo and name will be used in your website, advertisements, emails, social media platforms, business cards and various other modes of communication. The logo and name should suit the different requirements, like the font size, colour and placement.

Type of brand:-

Do you have a brand that is fun or serious or authoritative or light hearted? The images and the pitch of voice are the key elements to communicate your brand identity. Ensure, the audience is able to, understand the type of brand, you want to promote. Traj Infotech, Digital Marketing Services in Ahmedabad, can make the audience, understand your brand better.

Brand guidelines:-

Whether you have one or several products, you need to develop guidelines, for your brand that are related to your business and are easy to adopt.

Progress of your brand:-

Before your brand is rolled out to the audience or the public, ensure, all the information remains confidential. After spending a lot of resources and time, ensure, all the people in your company, are, on the same page and updated about the guidelines, of your brand identity, explaining, how you want, the audience to perceive your brand? Traj Infotech, DigitalMarketing in Ahmedabad, ensures, your brand is well recognized, by the audience.


First, we need to understand brand identity; it is a way to communicate, your business and products or services to the audience. It consists of, all the essential components that are needed for the making of your brand, such as, images, name, theme, logo and web presence. Brand identity perceived by the audience translates to brand image.

The importance of brand identity is, to build a brand identity that is strong, for you to benefit, from the demarcation from your competitors, an increase in brand recognition and a boost in your sales. To be seen and known, as a, firm, truthful and dependable business. IT Services can help in brand recognition.

Ideas to build trust with your customers

It’s always good, if your business is liked by all.  Along with being liked, people should also have trust. Trust is not just telling ...