Enhance your Search Engine Optimization with Video Content Marketing

Video marketing is on the rise and is one of the largest search engine platforms besides Google.

Let’s understand video content marketing and ways that can enhance your search engine optimization for the year 2019.

Video Content Marketing is an effectual marketing strategy that always puts the wants and needs of the customers first, leading to an increase in customers and profit.

Digital Marketing Company – Traj Infotech Pvt Ltd, can provide a valuable, engaging and entertaining visual data to your target audience.

Mobile friendly

Research shows that web traffic through mobile has gone up. Audience finds watching video easier than reading wording or text. Create videos that are mobile friendly and will grab the attention of your target audience. Traj Infotech, Digital Marketing Services in Ahmedabad, will create a mobile friendly video for your brand.

Metadata

For webpage optimization you must add Meta tags, Meta title and Meta description. Metadata is used by search engines to discover your video and also to rank the results of your video. Metadata incorporates description or keywords added in the title. It is the crucial point of your product and/or service description. The whole metadata process is easy and less time consuming.

Your webpage must have video sitemaps

Besides, creating video content, for better ranking you need to make a video sitemap.

Submitting a sitemap to Google is like notifying search engines your business has a video and this is the run time, title, target audience and subject matter.

Traj Infotech, Digital Marketing company in Ahmedabad, can create a video sitemap for your business for search engine Google.

Must share videos on multiple channels

Sharing videos on multiple channels such as, Facebook, Instagram, YouTube and others would help in analyzing your video and in keeping the audience engaged.

Traj Infotech, Best IT Servicesin Ahmedabad, can create an engaging video content that will enhance the ranking of your webpage.

Users must like and comment

For effective engagement and interaction, users must comment and like your video because likes and comments can help in making your video more popular and enhancing your search engine optimization ranking. IT Services can help you with user engagement and interaction.

Start looking at expanding your website to the global market

If you’re looking to expand your business, go global; find ways to catch the attention of international audience. Worldwide web traffic will boost your sales and revenue immensely. Let’s look at some easier ways to boost international web traffic to your website.

Content should be in several languages

Online audience prefers website that displays content in their choice of language or native language. To communicate comfortably with your international audience, create content in multiple languages. Language of their choice or native language helps in creating a connection with your target audience. Digital Marketing Company in Ahmedabad – Traj Infotech Pvt Ltd, can create content without compromising on quality. 

Right keywords 

Different countries use different keywords, should know the right keywords.  A global search engine optimization strategy can generate traffic and enhance visibility on the internet. Traj Infotech, Digital Marketing Services in Ahmedabad, can help in the ranking in search engine results and return on investment.

Speed of your web page

One of the most crucial factors is speed. Most mobile users thrust aside website that does not load in a few seconds, losing target customers is not acceptable. Traj Infotech, Best IT Services in Ahmedabad, will make sure your loading speed is quick and there is an increase in your revenue and web traffic. 

Use text and design

To attract global audience the website must be sophisticated and smart, avoid using text in images. Pay attention to minute details and use a good design. Traj Infotech, Best SEO Company in Ahmedabad, can create an outstanding visual and content that will make a lifelong impact. 

Payment process

The payment process should suit all regions, the payment process plays an important role, the mode or method of payment should be suitable to your target customers, otherwise it will lead to a rise in cart abandonment. IT Company can make the whole process easier for customers, leading to higher sales. 

The local rules and regulations

Every country has got rules and regulations that need to be abided. Companies should keep the formalities in mind before conducting business. Research well to know the laws and regulations, making it simpler to operate your business. IT Services can help you with the rules and regulations. 

Brands can build a great connection with customers

In today’s times, consumers do not depend on salesmen anymore to make their buying decisions; consumers do their own research to learn and know more about the products and brands that are sold. 

It’s very important to build trust and garner good relationship with your potential customers that will boost your sales and create brand awareness. 

 

Let’s look at some ways that can help

Know what your buyer and market needs 

Never market your products on the basis of assumptions; this prevents companies from building a sturdy connection with the buyers. 

Companies should hire Digital Marketing Company – Traj Infotech Pvt. Ltd , who is capable of doing an in detail research on what your buyers want or need.

Traj Infotech, Digital Marketing Company in Ahmedabad , has the perfect team who can help you understand how to market your products and/or services to your customers.

Provide Solutions to problems

After understanding your target audience, you need to take the next level, find a solution how to present your services and/or products. Instead, of using common phrases and words, you can use a solution based phrase or term with a particular content. For example, instead of “quality gloves”, use “gloves with added warmth”. A solution based text will grab the attention of the traffic and provide a solution.

Your story should revolve around your customer

Your brand should be able to tell a story, where the customer is made the hero. If you are talking about cricket gloves and your target audience is a bunch of cricket players, who have the dream of making it big. Tell them a story of a player who got selected in a team and has been going well because of the gloves. Traj Infotech, Best SEO Company in Ahmedabad , can help your brand with an interesting content.

Your products should promote way of life

Customers in the way they live, once you have an understanding of their lifestyle, you can showcase your products and brand in the framework of a required lifestyle. Traj Infotech, Best IT Services in Ahmedabad , will ensure, your products promote the lifestyle of the audience, resulting in better connection and high returns.  

Focusing on Social Media can boost your sales

These days, social media is so popular; no way are people going to stop using social media, the reason businesses want to focus on social media. Traj Infotech, Best SEO Company in Ahmedabad, can help you target your audience on various social media platforms, like, Pinterest, Instagram, Facebook, Twitter and many more.

To turn your target audience into customers, you need to put efforts in generating sales via social media. Some vital tips that can help you do it. 

Try and create a community for your business

People use social media to connect with others. Your target audience may not like to connect with businesses directly; they prefer connecting with communities of the brands that they can identify easily.

The conversation between you and your target audience should focus on values, excitement, accurate information and fun. Talking is what will keep your audience engaged. 

You need to make the audience comfortable to share whatever they would like to with you. Digital Marketing Company in Ahmedabad – Traj Infotech Pvt. Ltd. , can create a perfect community for your brand. 

Your audience should go to your page.

Your pages should not just promote your business, but should also focus on the audience. Building a good relationship with your audience, will help them in their decision making, whether to buy or not. 

Good content and blog post is the perfect solution to grab the attention of the target audience. Traj Infotech, Best IT Services in Ahmedabad, can create an informative and appealing content that will make sure the audience notice and is engaged.

Must use Influencers

Use of Influencers can really help your brand because influencers already have an audience or their own communities that would be useful in attracting attention towards your brand. 

Today, with the growing need for influencers, IT Services can help you find an influencer right for your brand, who can deliver content that is related to your business. Influencers also give the audience tips about what to purchase or buy.

Influencers recommend a particular brand along with a long review; people follow the recommendation and consider the particular brand while buying the product because people trust the honest opinion of influencers. 

It is definitely worth pursuing Millennial

Now days, the latest fad around the world of advertising and digital marketing is to capture the attention of the millennial. Wondering, who millennial are?  Any person born in 1980 or 1990 or beginning of 2000, grown up in the company of internet and cannot visualize their world with no internet. If you want your business to grow, you need to put your efforts and focus on millennial.

To make sure your brand communicates directly to millennial, begin with the most obvious social media, begin with digital marketing platform that is used more frequently, like, Facebook, Pinterest, Instagram, Twitter, YouTube and others, just name the platform and you’ll find them using it. The social media platform that is able to display your brand efficiently has a bright chance to do extremely well. You need to gain the trust of the millennial and be familiar with social media. Millennial look for brands that are of their advantage and something they can easily relate to. Digital Marketing Company – Traj Infotech Pvt. Ltd. , can help with the different social media platforms. 

Traj Infotech, Digital Marketing Services in Ahmedabad, can help your brand connect with your target audience personally, will make your content informative and appealing. Also, will ensure your brand is only one of its kinds and will be prominent or easy to find from all your competitors.

Millennial can search your brand on your social media accounts, to ensure you remain on top, Traj Infotech Digital Marketing Company in Ahmedabad , can help you share informative, relevant and valuable content much more frequently. If you have a Facebook account and do not post anything for months, it is like losing your relevancy. So, to remain on the top, need to focus on what to post, when to post and how many times to post. The content you post should be mobile friendly because the current generation are occupied with their smart phone the whole time. IT Services can make sure your content is mobile friendly. 

Before selling your product to your target audience, you need to let them understand your product well or review your product.

Social Media marketing guidelines are conducive for business growth

Social media is not merely a platform that allows sharing, participating or creating on a regular basis, besides a social networking tool it also acts as a magnet that helps in attracting target customers.

Social media marketing guidelines

To be a listener

To be a good social media marketer, listen patiently to your audience and be a part of discussions. IT Services will find out what your audience wants, before creating content.

Focus

To be successful, you need to have a social media marketing strategy.  Digital Marketing Company – Traj Infotech Pvt. Ltd , can help you focus on a definite audience or definite marketing campaign or a particular channel. 

Quality is always better

It is always good to have followers, who are faithful and always engaged with your brand. Better than audience not communicating with your brand. 

Right audience

Feeding your audience quality content will raise the chances of likes. Choose the right audience for marketing efforts to yield better results. 

Be Patient

Social media marketing is about creating stronger relationship with the customers. It’s gradual, so be patient. 

Access

Take part in communication that is vital for building relationships; also don’t repeat your mistakes.

Acknowledge 

Acknowledgement is very significant, you need to reply and also share posts and comments from your audience, Traj Infotech, Digital Marketing Services in Ahmedabad , will help build lifelong relationship with your audience. 

Influencers

Influencers can raise your brand identity, build connection with target customers and extend your reach. 

Consistent

Patience and social media marketing need to be consistent to build faith and engage followers.

Flexible

Your images, content and videos should be mobile friendly. Traj Infotech, Best IT Services in Ahmedabad , will ensure it is possible to view on all devices. 

Genuineness

Always be genuine in whatever you post or do, will help in building the foundation of your brand. 

Personal Touch

You can use business profile with your personal account, for personal touch and emotional connection with the audience.

Right timing

Posting at the right time will drive engagement and enhance your reach. Wrong timing will not. 

Be honest

Whatever you post, the intention should be honest and good to grab the attention of your potential customers.

Digital Marketing Company in Ahmedabad – Traj Infotech Pvt. Ltd

Ensure your message is clearly understood.

Sometimes even the most urbane of websites lack or do not have clear direction. A website visitor has to deal with a lot of pages.  Any statement telling the visitor what he/she should do, can go unobserved or overlooked, this will lead to the visitor taking time in understanding what steps you would like your visitors to take next. 

It is not simple or easy to make your visitors understand your message. But it is important to make sure your visitors are able to understand your message clearly.Digital Marketing Company in Ahmedabad - Traj Infotech Pvt. Ltd.,can create an easy to understand message.

The message should be simple

Never add any big words and content that is not required. For a web page, besides usability, content is also vital. Always keep your message short and simple. You can also give your audience the opportunity to read certain topics by providing links to videos or articles. Make sure that your call to action is clearly simple to understand and visible. Traj Infotech, Best IT Services in Ahmedabad, can design a great web page layout making it easy to read the text and the highlighted vital information. 

Need to tell about your content

You need to make sure you are able to tell your audience about your content in a simple and informative way. IT Services can make the whole purchase process easily readable and highly visible.

Keeping it clean

Web pages that have the best conversion rates have a clear layout and path to the action that you would like your visitor to take. The call to action on any web page should have content that can be identified and explain the benefits of the services or products and the reasons for purchasing.

Should test 

To know exactly which call to action is effective, you need to try various types of call to action to understand which one performs well and can help in improving the conversion rate.

IT Company can help evaluate all your current web pages and the call to actions to know in what ways it can be enhanced. Testing can help in web page optimization for highest conversion rate.

Digital Marketing company in Ahmedabad - Traj Infotech Pvt. Ltd.

Need to know the right time to redesign your website.

Most companies want to know, when the right time to redesign their business website is. Before redesigning your website, there are a few things that one needs to consider. 

Website should reflect the current company’s products.

Whatever said and done your website should reflect the company’s current brand and identity. If the company plans to make changes, the website should run in similar lines along with the current changes. Website failing to do so, can decrease the number of website visitors because they’re confused whether the website is right or not, definitely time for an instant website redesign. Traj Infotech, Best IT Services in Ahmedabad, can help your website with the current changes.

Comparison with competitors’ website

With growing competition, websites may have to be redesigned more often to able to attract the attention of target customers and also build loyalty. Longer gap means you need be aware of the latest changes with search engine optimization and technology. If the website wants to continue to be competitive online, the best solution is a slight change, nothing drastic. Traj Infotech, Best SEO Company in Ahmedabad, can create an appealing website for your business.

Website and browser usage should be compatible. 

To know what are the browser users use presently to browse the web, you need to check the browser statistics. The web browsers need to be regularly updated to remain with the present modern technology and to address any kind of latest security threats. The latest browsers are constantly developed and also adopted by the users. Websites that do not function properly on these latest browsers could affect the user experience and also force users to leave the website beforehand. IT Company will ensure your website is modern with a positive user experience. 

Website and SEO should work together

The search engines are continuously tuning the algorithms that act as the backbone. All these changes will have an impact on the appearance of your website on search engine results. To remain on the top of the list, you need to be compatible with the present changes. IT Services will carefully review your website and determine website redesign that is needed.

Web Designing Company in Ahmedabad - Traj Infotech