Online presence is a must for every Food Business

In times, prior to smart phones and social media, the food industry depended on print media, word of mouth and walk in traffic. In today’s digital period, with access to information, customers order online.

                                                                                                                        

If you want target customers to try your food, then the food business should be easy to find online, this will increase customers and sales. Digital Marketing Company – Traj Infotech Pvt. Ltd, will help with the online marketing of your food business.

Social media

Most restaurants feel that their business is becoming successful because of an increasing dependency on social media.  

Pinterest is a great platform that makes it easy for small and local food vendors to find new customers or audience. Traj Infotech, Digital Marketing Company  in Ahmedabad will ensure people browse food more often.

Content

For food vendors, Google will rank your website with the perfect keywords. Traj Infotech, Best SEO Company in Ahmedabad, will provide you with dynamic, interesting and original content. In your blog post, you can also add hacks and kitchen tips.

Food photo community

Small or local brands should expose their brand through photograph sharing community. Besides, Pinterest there are many more such as, dishPal, Purpple, Foodily, Instagram and Kitchen Artistry, where they already have selected audience who are interested in food.

Traj Infotech, Best IT Services in Ahmedabad, will help you with these various platforms giving your business a boost.

Online ordering

Whether it is packed food or cooked food that should be served within minutes of preparing, online ordering has huge potential that can enhance your sales because the customers are interested in online ordering and electronic payment. IT Services build apps for online ordering and payment.

Search Result

For better search result, Google, pay per click and Facebook can boost your geo targeted marketing campaign. IT Company can boost your search results.

Mobile 

Whenever people are hungry either they keep thinking where to eat or start raiding their fridge. In this digital age, people depend on mobile phones for food advice. Ensure, your website looks great or else it will leave a bad impression. Traj Infotech, Digital Marketing Services in Ahmedabad, will ensure your website is mobile friendly and fast.

All Entrepreneurs must start focusing on these online marketing strategies.

For every entrepreneur, the initial stage is very important, the right promotion and online marketing strategies will help your business grow.

The enormous information available on the web makes it difficult for entrepreneurs to focus on what is right, Digital Marketing Company – Traj Infotech Pvt. Ltd will help you with the right information.

Relevant information is crucial to boost the conversion rate. Let’s look at online marketing strategies for the growth of your business.

Create personal brand

You need to create your own personal brand, to be able to promote your brand or business, it’s important to know your USP or qualities and shortcomings, then find the right marketing mix, to ensure it works well for your personality and business.

Some of the effective methods that Traj Infotech, Digital Marketing in Company Ahmedabad, can help you with, LinkedIn connection, webinars, guest blog post, following business using personal brand, etc.

Should work on content marketing frequently

Content is considered king, to succeed, creating blog post, starting podcast, writing ebooks, etc, is crucial. Traj Infotech, Best SEO Company in Ahmedabad, will create the right strategy with required technicalities.

SEO

To enhance your business and also give your brand a competitive edge, learning SEO is a must or hire IT Company to work on your SEO ranking.

Communiqué with social media marketing 

Social media marketing is useful to boost branding, SEO and sales.Traj Infotech, Best IT Services in Ahmedabad, will create great visual stories on social media, find right influencers and other creative ways to keep the audience engaged. 

Email marketing

Email marketing is a powerful and an effective way that has the potential to get into the customers inbox and also convince the customer to take the required action.

Traj Infotech, Top 10 SEO Company in India will generate a well thought strategy for your email marketing.

Paid advertising

These days, paid advertising are efficient with access to immense database of target customers 

Mobile marketing

Since people are glued to their mobile phones, creative campaigns or app is a great way to enter into the lives of our customers.  Mobile marketing campaigns can have a big impact and is meaningful.

A Small Business with limited budget must have these Marketing Strategies.

Every business feels that advertising or marketing needs a big budget, Digital Marketing Company in Ahmedabad – Traj Infotech Pvt. Ltd. will help your business despite of the constraint of a low budget. Today, there are several online marketing methods that can be used to market a small business.

Several options are available for a small budget business, but at times stress might consume you because of insufficient money and you might decide of opting out.

Traj Infotech, Best IT Services in Ahmedabad, will help you with many online marketing strategies for marketing or advertising your small business. Let’s look at some of the marketing tactics.

Tighten SEO

First strategy is to analyze the current situation of your SEO. Traj Infotech, Digital Marketing Services in Ahmedabad, will analyze your SEO and the number of keywords that rank and how many times these keywords are used.

Start Blogging

One of the best strategies is blog post. A small business needs to have good quality content to grab the attention of customers to their website. Traj Infotech, Top 10 SEO Company in India creates great content that will give your blog post a fresh look.

Group on Facebook

Facebook is a platform to share ideas and discuss, make sure to share some valuable content. Creating a group on Facebook will increase your audience.

Email list

Building an email list is very effective. The click rate is much higher, people prefer reading emails compare to posts on social media.

Amazon

Amazon is one of the online marketing strategies with so many benefits; you can market your brand on Amazon to increase the visibility.

Facebook Live

To increase the overall performance of your business, live streaming is the best method, it can attract the audience to your website.

Foreign market

The marketing strategies should not be limited to the local market; it should also appeal to the foreign market. Select client from foreign market to boost the performance of your business.

YouTube

IT Services can develop marketing strategies for video content on YouTube, to explain your brand to the audience.

Updating information

Map is important for your business, to make sure people are able to locate or contact you, keep updating your business information.

Steps that can help you create a Webinar

Developing a great relationship with your audience is the most important marketing objective for every company. These days, educational content has seen a lot of growth. Webinar is a well-liked way where you can share your knowledge with your potential customers.

So for all those who are not sure about creating webinar, you must look at the benefits of Webinar Marketing.

·       Helps to build brand credibility

·       Reaches out to target audience

·       Communicates with the audience

·       Webinar marketing can convert visitors into customers.

·       It also increases the knowledge of the customers using the product.

                                           

Digital Marketing Company – Traj Infotech Pvt. Ltd, will create a webinar encouraging potential customers and increasing the registrations. 

Steps for creating a webinar

Select a topic

It’s vital to begin thinking about webinar promotion during the planning stage.

Traj Infotech, DigitalMarketing Services in Ahmedabad, will first understand what the audience wants, then create an engaging topic, reducing your efforts and enhancing the webinar value.

Search for traffic driven keywords

Once the subject matter is decided, then you can think of expansion with traffic driven keywords. Optimization of description and title with the correct keywords will enhance the webinar organic visibility. Traj Infotech, Best SEO Company in Ahmedabad, will help you with relevant keywords.

Analyzing the audience

Understanding your audience is very important to develop a perfect plan of action. You should analyze the audience before you plan the webinar. Traj Infotech, Digital Marketing Companyin Ahmedabad, will give a clear image of your target audience needs.

Influencer marketing

The popularity of influencer marketing is rising. IT Company will ask influencers to be part of your webinar, increasing the number of registrations.

Use social media and email

Send an invitation of your upcoming webinar to all your customers in your contact list. You can also post announcement of your webinar going live on LinkedIn, Twitter and others.

Include a pop up

A pop up window can inform all website visitors about your future webinar. IT Services will create pop up that will generate sales and not irritate the users. Pop up should be short and have a captivating description.

Your Content Marketing should focus more on Visual

Content is a must, to make it more appealing you should make it more visual.

According, to an exciting fact most of the representations in our mind are visual, meaning when you think of something, while preparing a content, etc. you tend to use your sight and visualize the solution or the answer quickly.

Here are a few well-liked and influential types of visual content seen in this day and age.

Images and pictures, if added in the post, will increase the number of page views. Digital Marketing Company – Traj Infotech Pvt. Ltd, will include some eye catchy images and pictures in your post.

For some improved marketing results, Traj Infotech, Digital Marketing Services in Ahmedabad can create Gifs and videos that are ideal to get the viewers attention.

IT Company create Infographics, which shows a great deal of information or data in an easier way.

Meme is an out of the ordinary and witty content. Traj Infotech, Best IT Services in Ahmedabad , will create an appealing meme for your brand

Nowadays, there are numerous alternatives for digital marketing campaigns that you may require in the near future, depending upon the business type and audience. I would like to suggest advantages of visual content. 

Sharing Potential on social media

Whenever a person sees a video that has high emotional impact, an interest is developed and they quickly share the video with all. 

A viral content can either be an astonishing video, hilarious picture or ingenious infographic. To boost brand awareness, Traj Infotech, Digital Marketing Company in Ahmedabad, will definitely add visual content in your marketing campaigns on social media.

The right way to convey your message

Trying to explain or describe what you really feel through words is harder or difficult. Explaining through videos and pictures is so much easier because you can see the true feeling or what is explained. IT Services can convey your message with some great pictures.

Visual content can grab the attention 

Whenever a person sees an interesting video or an alarming picture, they immediately want to click on the link because it is something that has made the person curious or has satisfied or helped the person.

Way ensuring your Small Business can gain from Mobile Marketing.

If you look around, you’ll see almost everybody wanting to experience internet on their mobile phone. People no more want to access internet on their desktop computer. Mobile marketing is a great way to make sure your business is able to make profit. It is time for small companies to understand expansion of business through mobile marketing. 

How your small business can gain from mobile marketing?

Responsive design only

The advance part of a web design is responsive design, where your website is made to look great irrespective of the device, like, mobile phone, desktop or tablet. If your website is not able to cater to small screen, you will end up losing customers. 

Digital Marketing Company in Ahmedabad – Traj Infotech Pvt. Ltd, will make sure your website is able to adjust and evolve with all devices and will also ensure your emails use responsive design too. 

Prefer a well designed website

If your website is poorly designed no user will recommend your business to others. For a well designed website, keep the various web designs in mind and stick to what is essential. Also, the users need to be seamlessly guided to conversion with no distraction. Traj Infotech, Digital Marketing Services in Ahmedabad, can help you with a well designed website. 

Easier mobile payment

To move with the changing trends, you need to optimize your app or website for mobile payments, or else you will lose out on your target audience.  Ensure that the website or app is designed in such a way that will make the whole payment process easy and logical. Traj Infotech, Digital Marketing Company in Ahmedabad, will make sure customers are able to buy your products directly from their mobile phone in a matter of few minutes. 

Promoting your products

These days, mobile apps are the most popular. Identify ways to promote your products and/or services to the audience.

You can advertise on digital marketing platforms that are very effective. Users like clicking on Instagram and Facebook ads that are well crafted and keep them engaged through their mobile phone, leading to rise in conversion rate. Traj Infotech, Best SEO Company in Ahmedabad, will help with promoting your products.

Website Optimization is vital for your Business

Every business creates blogs with the aim to enhance visibility, expand your target audience and improve customer relationship. 

Over the years, have witnessed numerous changes in search engine optimization, It’s become easier to create a blog post that focuses on the needs of the customer. 

Some tips to boost your website’s SEO and ensure your blog gets the highest ranking.

Right keywords

You cannot stuff your blog with any keyword, it is important to use the right keywords.

You should know the right keywords that will work for your brand. Digital Marketing Company in Ahmedabad – Traj Infotech Pvt. Ltd, will use keywords that are searched often, increasing your ranking and giving your blog a good start.

Your blogs should be consistent

If you’re blog is not updated regularly, your search engine optimization will drop. The blog needs to be updated regularly. Traj Infotech, Digital Marketing Services in Ahmedabad, will create new blog posts that are useful in website optimization.

Proof reader or editor

You need to check your content for any grammatical or spelling mistakes; even small errors can make a big difference because a poorly written content will not be able to promote your brand. 

Traj Infotech, Best SEO Company in Ahmedabad will provide you with good quality content. 

Headlines is important

Popular the post, better the search engine optimization results, sharing your content on social media and receiving more clicks, can drive your post up the search engine ranking. Traj Infotech, Best IT Services in Ahmedabad, can create a captivating headline to make sure your blog is able to receive all the attention it deserves. 

Provide the readers whatever they would like

Search engine monitor if the audience clicks on your blog post and goes back, then clicks on another option according to the search results. It is terrible because search engine will assume that readers are not able to get what they desire. IT Services will provide what the customers desire that will boost the SEO and your standing.

Provide Links

If you link other blogs, they would begin linking back that will work well for SEO. IT Company will help with links to and fro from your website, giving it an authoritative and legitimate look. 

Kinds of Video Content to use at each step of Marketing Funnel

Video Content can grab the attention of target audience, keep them engaged, boost conversion rate and complete the marketing funnel.

Without much delay, let’s look at the different types of video content for your marketing funnel.

Brand films

Brand film is to make your audience understand the vision, values and the purpose of your brand. Using sounds, storytelling and visuals is not possible through other mediums.

Animated Video

Animation provides emotional stimulation, visual and a “wow” factor, making your video memorable. Traj Infotech, Best IT Services in Ahmedabad, will display their creativity with some quirky, short and fun video.

Educational

You’ll find your target audience always searching for information; this is when educational videos come handy, helping them to learn and apply in their lives.

Documentary

Documentary videos focus on new, real and valuable content. Traj Infotech, Digital Marketing in Ahmedabad can create a story driven, comprehensive and stylist documentary video.

Tutorial

It is a way of showing the customer how a thing can be done in an efficient manner. 
IT Services establish authority and expertness in their tutorial video.  

360 degree experience

A 360 degree experience is a captivating way to share places, experiences and stories with the audience.

Traj Infotech, Digital Marketing Services in Ahmedabad, will help you steal the limelight.

Emails

Video emails are a good idea to grab the attention of your audience. IT Company will help you surprise your audience with some catchy video email.

Product

Showing a video of your products will convince your audience of the benefits, product videos are very effective. 

Company culture

Helps in connecting with your audience on an emotional level, Digital Marketing Company in Ahmedabad – Traj Infotech Pvt. Ltd, will create a creative video by including team building, birthday party, festivities and more. 

Testimonials 

Testimonial videos are good to build trust and enhance credibility.

Demonstrational video

Will assist your customer with the product they’ve bought. This video will give a step by step demonstration of your product. 

Personalized videos

Personal touch is a must because it makes people feel special and brings happiness and can boost sales.

Thank you video

One will consider video marketing successful after the customer goes through the entire marketing tunnel.

Thank you video displays your appreciation. 

Things that one must consider before they plan a Digital Marketing Strategy.

Digital marketing strategy is about mapping out the future and wanting to tell what your business is into. 

It is not difficult to jump straight into putting up content. But to keep the audience engaged, you need to have a definite plan.

The things that is required before planning digital marketing.

Analyze 

You need to analyze SWOT; the full form of SWOT is strengths, weaknesses, opportunities and threats. This helps in assessing your business better.

Digital Marketing Company – Traj Infotech Pvt. Ltd, can identify your weaknesses and help with a new digital marketing plan.

Goal

You should have specific goals, like, a social media digital marketing strategy is not just about an increase in the number of followers, but also about how to convert them into customers.

Traj Infotech, Digital Marketing Services in Ahmedabad can develop a good social media strategy.

Marketing Strategies

Mapping out your goals, helps you work out the best content marketing strategy to attract your target audience.

Traj Infotech, Best SEO Company in Ahmedabad, can create informative blogs for your website.

Calendar for content

Calendar for content is ideal for planning. It gives you an idea about what to publish, on which platform, the tagline, topic, etc.

IT Company can help you with a content calendar.

Video

Video is a powerful digital marketing tool. IT Services will make a video with a purpose that relates to your business goals and also as an enlightening tool.

Personal Touch 

Whether content, advertisements or email marketing, you should be able to alter the messages on the basis of preferences, habits and more.

Traj Infotech, Best IT Services in Ahmedabad, can help send personalized messages to your target customers, increasing the conversion rate.

New mediums

Using one medium is not sufficient to connect with your target audience. You should increase the number of platforms such as, Snapchat or Instagram, etc.

Track

You must track your Digital Marketing before it goes live. Traj Infotech, Digital Marketing in Ahmedabad, will ensure your digital marketing succeeds. .

Privacy of data

Protecting your data is a must, before the launch, think of responsible and ethical data usage and also be transparent with all your customers, to build trust.