Reasons Why You Shouldn't Go for Pay Per Click on Your Own

Pay-per-click (PPC) is a business model in which a host website or search engine advertises the advertisement given by the company, for each click the company pays to the host website or to search engine. This is the simplest way of advertising but it is too risky and costly too. It cannot be afforded if the advertising is done in wrong way.

For a Few reasons  if you are a newbie in PPC (Pay Per Click) then you shouldn’t go on PPC on your own.

No Appropriate Use of Keywords
Keywords are the important part of an Ad. if an appropriate keyword is not there, then it is possible that the visitor who is searching a keyword say SEO; he may in all cases not find the correct link to your website, despite you offering the service. This will generate inorganic traffic and then even you have to pay for those visitors.

No Quality Content
Search Engines usually charge less for quality content. As the visitor will be happy from visiting your website due to the good quality of content and if the content provided by you is not good in quality and does not satisfy the customer then the charges by search engines may increases as the visitors are not happy visiting the website.

No Proper Page Advertising
If you are advertising on PPC Services for a particular product and then you should add the link to your homepage rather than the link of the product. As chances are very less that visitor will be interested in your site and search again for the product.

Thus you must hire a PPC professional to advertise on Pay-Per-Click Model to attract the organic traffic your website so that you can earn more and spend less on PPC.

For further details contact us Traj Infotech

Importance of Mobile Application Development for businesses

It’s an era of smartphones. Each and every person has Smartphone in their hand because smartphones are available at cheap price and provide lots of features and accessibility anytime, anywhere with network connectivity. Many applications are available now for smartphones from a business point of view. They are very beneficial for B2B and B2C firms. The applications provide server based and client based user interface which helps both the parties to establish an easy connect with each other.

How it benefits Businesses?

Many companies earn a lot of revenues from the Mobile Applications, as the product and services of the company are built on a platform with the ease of accessibility i.e. Mobile Application of a particular product and services will help the customer to get the product and services at any point of time. There are lots of expectations from a mobile application. The most important being, accessible and productive at the same time.

How it helps to build a customer base? Just by developing applications as per the customer’s requirement.

The basic requirement for the Application Development is that it should be easy to use, configure at the same time fast enough to accomplish the objectives of the client and provide basic utilities to the client. A good application of above-mentioned functionality is desirable. A secured server which will protect the data of client as well as owner and not disclosing their personal details publically is another must! The application once developed must be updated regularly for security purposes as well as for daily improvement of the interface to avoid client based issues and get a client friendly application.

You can contact us, we will help you build an application as per your requirement. for, the application developed by us will be easy to use and configure and the main requirement of securing the application will be fulfilled by our company Traj InfoTech that will provide you build an application as per your needs be. For more detail, you can contact us @TrajInfoTech.

Information Technology Service

Information Technology

IT (Information Technology) is a very broad term in which the study or use of systems (especially computers and telecommunications) for storing, retrieving, and sending information.

What an IT Consultant Service Does?

IT consulting services, on management point of view are advising organizations that strive towards helping, how to best use Information Technology (IT) in achieving their business objectives. In addition to providing advice, IT consultancies often offer software development, effort estimation, Project Management, Computer Programming, Software Deployment & System Administrator. IT systems on behalf of their client organizations - a practice known as "outsourcing".

If we break the word IT- it stands for Information Technology. This, however,  gives a typical type of assumption in your mind i.e. transmitting information through technology that’s exactly what it does. But now it has been categorized in many ways Developing Software, Hardware, Handling Admin etc and many such kinds.

Services Provided by IT Consultants:-

1. Business Objective Management
2. System Administrations
3.  Data Encryption / Decryption
4. Website Development
5.  Application Development
6. Software Development
7.   Easy Tech Solutions
8.  Sales & Marketing

In the bygone time, all the business, work etc was done physically with a lot of paperwork. But with the breakthrough of IT sector, all the physical and paperwork has been reduced. All activities in the businesses now-a-days are carried on computer, online etc. So with time everything needs to be up-to-date. Likewise, IT sector is in lot of demand now-a-days because of easy solutions and fast transmission of product and services from one place to another.

Our company Traj InfoTech Pvt Ltd provides IT Services and also help in developing a full IT structure in your organization which will help in your overall organization development. In the country like India which is in an expansion period has very less IT companies in comparison to other countries. If you have any kind of business or you are wishing to establish a business in any field and if you’re in the requirement of IT Department as a particular department in your organization or you wish to transform your firm in IT Sector or there are any tech related problem we will help you provide solution with proper research and analysis.

For more details visit our Website Traj Infotech Private Limited

Social Media Marketing Makes Your Brand More Visible to Audience

Social Media basically promote the websites and applications that enable users to create and share an experience or to participate in social networking.Social media is now used by everyone as a common platform, FACEBOOK, INSTAGRAM, TWITTER etc are the most popular social media sites with enormous amount of users

Many of you must be wondering how will help a business grow. Why is the term marketing used with it? Let me make that point clear to you that Social Media Marketing can help the business to grow online by advertisements, creating their brand Image and in many more ways. The brand which is on social media will not only bring the customers who are in need of those particular goods and services but also create transparency. This helps establish a positive relationship with all the client bases.

If the brand is available on social media then the customer can review about the brand, know more about the brand. so, different market strategies can be framed to get more customers as these days social media can reach out to most people throughout the world.

Thus, the reason behind the word "market" used with correspondence to Social Media Marketing Services is that it helps any business to market their product and services online on social media. It helps to get new customers on the website who were not aware of the brand. also, on the other hand creating more awareness about your services to existing customers.

This will let friends of friends and other people following each other on social media to know about the brand. Thus, the chain will expand and the chances of being heard online will enhance the brand image. presence on social media can allow interaction with their customers which will even help their customers to feel good about the brand.  If you have a business and you want to create that buzz and hype about your business you can seek our help. For any queries or questions, you can Contact Us on our website Traj InfoTech Pvt Ltd.

Importance of Website Development is like Daily Necessity for Business

Now days it is necessary for every business to have online existence to expand their business. Website is important for every small and big business to perform their businesses online this will help the business increasing their profits as well developing their reputation.

WEBSITE DEVELOPMENT helps to develop its customer base nationally as well as internationally. If you have a business and don’t have a website, you are losing out on great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow. A website can be accessible by the customers 24/7 due to Internet connectivity, the working hours of each and every business is limited after the working hours are over the business cannot provide their product and services to their clients and in case of website it completely different the customer can anytime enjoy the perks of the product and services.

The website will satisfy the customer due to availability of product and services and it will help the business also to increase their profits. Web Development Services is cheap and it should be monitored constantly. If you allot your Website Development to us we will create a user friendly website and constantly update it with the available data to us, so that our client can focus on the other core functions of the business.

If the business is growing, and they don’t have their own websites than they are missing a lots of opportunities like their branding, customer satisfaction, 24/7 availability of Website Development Services and many more, building a good website often leave a good first impression about brand in customers mind and as it has been said first impression is the last impression, so it is necessary for everyone to create a good website for getting excellent customers, if you want us to create a website feel free to CONTACT US.

Updating Data on Website is Must to get better Result to Generate the Traffic

Let me explain to you what is Data Updating is ? It sounds as simple as Updating Data on the Website. But it is not what it sounds like, it is totally a different scenario than what you think it is. Everyone nowadays use Search Engines to obtain the results what they ask for from Search Engine( Google).

Using metadata or the data used while searching for any website keywords are being highlighted this help the visitors to get through the site the website having relevant content as well as relevant keywords to it. This requires correct website Data Updation to highlight your company's keyword.

Google will help the website to grow and will help the website to increase their page rank but that is only possible with updation of metadata and other such technicalities. What all SEO providing company do is, they bring the potential up by various tactics like from blogs, articles, etc. But the issue arises when the visitor, reaches the website and does not find what he came looking for. This will negatively impact the website as it will reduce the traffic as well page rank. 

The reason for updating the website is that it will attract search engines as well as clients on the website. Quality content, Proper Keywords, and Tags will help up the rankings on the search engines and with the rise in ranking. Website will be in the list of top companies which will attract visitors. These then  will be converted into the clients if everything Data Updating and other processes were worked out properly. So, if you want your website to be updated regularly feel free to Contact US.

Be Selective With Your Keywords even When You Go for Pay Per Click Traffic

What is Pay per Click?

PPC (Pay Per Click) is the campaign organized by search engines like Google and Bing which charges from businesses or Individuals to pay for their sponsored ads to search engines to attract traffic to their website, these sponsored Ads are on the top than organic non-paid users that’s why search engines charges for it.Charges by search engines are made on the basis of the visitor to your site with each visitor a bidding amount by business or individual is being charged. There is also quality analysis done by Google, they charge less for happy customers based on sponsored ads more happier your customer will be by visiting lesser the amount will be charged by google so never ever attract traffic by false advertising.

How it works?

People need traffic to their website that’s why they go for PAY PER CLICK for sponsoring their utmost reasons around it and search engines earn a lot from it but it’s very costly if the junk traffic is attracted towards the site For ex:- the product is costing around 10,000 and on the PPC bid you are been charged 100 per click then it will be completely useless as with each user the charge will increase and with 15 visitor the Google will charge 1500,so the profit is on stake while advertising on search engines is on stake, the reason behind it is junk traffic which can be caused by many reasons.

How to avoid junk traffic while advertising on Google?

First of all the search engines work mostly on the basis of keywords and quality of the website providing to visitors, if both of these things are in co-relation with each other than the search engine will charge less and the quality rank will also the increase the position of the sponsored advertisement an opposite situation to this is worse if junk traffic is attracted to sites by searching through keywords but not getting business they wanted than the situation will cause a huge loss to business or individual because at the end of the day they have to pay the price for each click and the junk traffic will do nothing they will end up with no help to the company, it’s a big game and everything is on stake at PAY PER CLICK. So if possible take the help of experts or partner with PPC companies who will help you to guide in a proper way to help you attract organic visitor to your website and earn a good amount by PPC campaigns. So for professional help or expert’s advice or for any queries you can contact us at Traj Infotech!

Basic Knowledge to hire a SEO (Search Engine Optimization) Company

SEO(Search Engine Optimization) is service provided by companies to help their client increase their page rank in search engine Google the top most use search engines in the market.

SEO companies will provide services like as follow:

• Online marketing
• Web Appearance
• Link Building      
• Traffic Generate
• Lead Generate 
• Transparency

Every Search Engine Optimization companies usually provide these services to their client to boost up their businesses in the online world. Before hiring any SEO company a client must ask the Company that what strategies will be used by them to boost up clients website online if they’re denying providing any information then immediately change the path, and opt for next SEO Company who is transparent with their client and ready to disclose the strategies to them.

Few SEO company even work as a BLACK HAT SEO services that can temporarily might boost up their client’s website, as Google search engine tracks all the activities if it will find spamming, wrong keywords to attract traffic, link spamming in comment they will reduce their sites page rank or in the worst case as a punishment they can even permanently ban their websites from their respective search engines.

A WHITE HAT SEO service is always helpful for clients’ company. These kinds of SEO Services requires a bit of more type of build but in long term, it will help the company to build their online market with SEO company.

Our company is also working as an Search engine optimization services provider if you have any more queries regarding SEO services or you to want to know anything from us feel free to contact us we are there to provide effective SEO services to you, we don’t disappoint our clients we wish that our customers become our permanent client and their online businesses with every passing moment boosts up.

For more information, you can contact us at TrajInfoTech is an IT Service Provider Company in Ahmedabad.

Understand about Website Development

Website Development is a term which means to develop a plain text into a website or we can say that developing a website, by various methods. In this century everything is becoming online and updated, day by day the web development is getting more complex than it was before because of various innovations in this field. Web Development is a complex process not because of coding but because it even requires a proper alignment of all the element, resources required to prepare a webpage what you are seeing in front of you in the browser is the best example I can give about web development. You can check the source by clicking “CTRL+U”.

Thus a basic understating about web development is given to you.

Now let me clear another point to you what actually web development means?

Web development means converting a simple plain text or body into a website on the worldwide web(www) or on an intranet(i.e private network)Basically it means skin on the human body and designing it means providing good clothes to it. A Web Development requires a professional person who knows a lot about coding and proper alignment of each and every element in website building. Now a day’s many ready to made open source software are available to prepare and design  but still a proper understanding of HTML(Hyper Text Markup Language) is required to build a website properly as I mentioned above it is not a cup of tea for everyone to prepare an attractive website with lots of utility, preparing a basic website with just with elements like text, title, header, body etc is easy to build but in this era a lot more is required than information like it should attract the visitor visiting the site it should not have unnecessary bloatware to flood the site with the contents which are even not required.

Now let me make it clear to you about what Website Development consists of?

Web development requires two types of skills one is the web developer with works with scripts and another is web designer which designs the website. Both of these skills require training and also require lots of professionalism. if the script is not written properly by the web developer then it might cause an error in loading the webpage properly. What Web development basically consists of, scripts like HTML, CSS, JAVA, PHP and many more HTML and CSS(Cascading Style Sheet) is the base of all the scripts as it does the work with scripting.Html also consists sub-elements like title, header, body etc and CSS consists of styling the webpage by providing various types of colour, fonts, graphics to the webpage. So, it is not a cup of tea to everyone to create a website as I mentioned further.

Now, from a common visitor concern for a particular website, it must be first of all not bloated with the content which is even not necessary the other thing is that it must contain lots of utilities from a click it must open the required content displayed on the website.

This blog was just to give you an idea about what web development is for more information on it, you can contact us on Traj InfoTech Pvt Ltd an IT Service Provider Company in Ahmedabad.