Video Marketing must be part of the Digital marketing strategy of your brand.

Everyone is aware that Digital Marketing strategy is very crucial for brand advertising on social media, an important part that business should focus on is video marketing. 

It is critical to understand the importance of video marketing.  

Targeted Audience

The key reason why video marketing should be part of your digital marketing strategy because video sites like, YouTube is very popular and vast. A huge number of people watch YouTube, after Google, the next widely seen by the audience is YouTube. Video has the possibility to reach out to an immense audience; all this is possible only if you’ve the right strategy. Digital Marketing Company – Traj Infotech Pvt. Ltd, can create the right strategy for your video.

Types of Audience

There are different types of audience, either, you’ll find them looking for a specific information about a particular service or product or looking for entertainment. To capture all types of audience, you need to create a video that will answer all questions related to the services or products and entertain. A great video leads to conversions, because it leaves behind an impression in the minds of your targeted audience. Traj Infotech, Digital Marketing in Ahmedabad, is an expert in creating attention-grabbing videos.

Keeping audience engaged

To keep the audience engaged, you need an appealing and interesting video content that will guarantee some good comments or feedback. Be prepared to deal with negative feedback or criticism, you should be able to manage both positive and negative comment. IT Services can keep your audience engaged with some out of the ordinary video content. 

Statistics

To have a better understanding, about the ways to distribute the video marketing of your brand, you need to have access to the statistics of your video; this will help in the video marketing strategy and in deciding which platform is the best. You can view performance reports on, traffic, audience retention, likes and dislikes, comments, subscribers, video sharing, favourites and many more.

Branding

Video is becoming more and more popular online; there was a time when television was popular for advertisements of products or services. Today, online video marketing is the latest trend, to convey your message about your brand, through presentation and accent. 

Some key tactics that the food industry should follow today!

All those companies that are planning to enter the food industry should look into some of the key tactics.

Excellent Digital presence

You should focus more on digital presence.. Always ensure that your social media is up to date and you are able to take advantage of influencers. To keep your customers engaged online, need to produce a creative and interesting content that will stand out. Also, ensure the email campaigns are engaging, helpful and perfect for the audience.

Videos are a great way to increase web traffic and help the audience in decision making related to purchasing. 

Another popular way is voice search, because our smart devices are becoming more and more smart, to make use of voice search effectively for your marketing campaigns, you can hire Digital Marketing Company – Traj Infotech Pvt. Ltd.

Understand your audience

To be known for your unique features or values, you need to communicate with your targeted audience. Before communicating, you need to understand the needs, likes, desires and dislikes of your targeted audience and also understand what type of post or content on social media they would like. IT Services can monitor the performance of these deals and promotions, and will help in crafting an effective message, to make sure; your brand is able to win over the audience.

Transparency

Being honest is the best policy to follow, most people prefer following brands that offers 100% transparency. Here, transparency applies to everything related to your services or products. How are your products made, what is inside and how will you benefit? If you’re product is an organic juice, a video can show the ingredients, the special filtration process and the way the juice is bottled, to maintain transparency, disclosing the ingredients and highlighting the good features is important.

Good

Try and do good to the community, and highlight all your philanthropic work pertaining to your product or brand on your website, an evergreen place, looking at your philanthropic work, people will know that your business not just wants to earn money, but also is looking at doing something good. Traj Infotech, Digital Marketing in Ahmedabad, can help draw attention to your philanthropy on social media and your website. 

Tips that can be implemented in your PPC campaign

All companies want to target in a big way. But small companies that have limited budget can focus on local markets, rather than national markets because a local market offers less competition because big companies do not focus there. Example, if you’re business is in Delhi, then why should you run a campaign in Mumbai. You should focus on Delhi, because you have direct buyers in Delhi. 

Let’s look into some tips for a successful PPC campaign.

Budget

When you have a limited budget, it is very important to make sure, your budget does not exceed the limit, to ensure, your PPC campaign is a success without spending much is not easy. You can think of hiring a Digital Marketing Company – Traj Infotech Pvt. Ltd, they will make sure, your budget is allocated properly or wisely and you’re able to reap the utmost productivity on your small investment. You will get the benefit of wise budget allocation and great results.

Google Search Console data

To enhance the PPC campaign, you require to identify keywords that are performing well from Google Search Console, compare these keywords with the keywords in your PPC campaign, to improve search engine positioning.

Focus on local market

The more you focus on local market, the better your chances in achieving good results. If you have a store in Delhi, allocate your limited budget on your local PPC campaign, to gain good results. Create a PPC campaign to target only Delhi for better output. The probability of finding your store in Delhi is high, because your company would have a better rankings locally, compare to national level. IT Services can help you with website ranking.

Company details

To boost the conversion rate, make good use of ad extensions. You can also move ahead by providing company phone number, and address.

Communication

It is vital to communicate with your potential customers in the local language; it helps in two ways, firstly, builds a good connection with the targeted audience and secondly, rules out all unnecessary clicks. Traj Infotech, Digital Marketing in Ahmedabad, can help you communicate with your customers well.

Zip code in ad copy and display URL

Any advertisement along with numbers is eye catchy; including the zip code will attract attention and also convince users that you are from the same place or locality.

A good SEO is needed before starting your Website.

To highlight your products, let’s look into the vital areas and key components.

The Managing Directors, Owners and CEO

The latest website built should focus on the company’s products and services, to make sure, the website is successful, you need to ensure,  investors and the entire top level management are willing or ready to invest in making the website appealing and competitive.

Team

To handle your products and services you need a team or can hire Digital Marketing Services – Traj Infotech Pvt. Ltd., it’s important for you to understand the content or blog post and also the time limitations, the resources, research and knowledge. These are the best and the most talented people that can help you with some great text or content, videos and images.

Delivery and Customers

Need to know about a functionality that could make your services and products better. Our communication with customers should be more effective and should provide customers with proper information about delivery, loyalty rewards or returns.

Branding and Marketing

The marketing team or Traj Infotech, digital marketing  in Ahmedabad, can use the information that is provided by the company or the product team or the higher management to build a website that will work well for your potential customers. The design of the website  will reflect the brand and it’s usability should be perfect or suitable, the main aim is to make sure your website and your brand is able to get good support when it goes live or online. What do you plan to use as content, social media? and how to do plan to ensure, your brand is different compare to their competitors?

Web development and Information Technology

The company needs to present their ideas or concept to the web development and IT team, to see whether they have the capability and skills, if additional skills are required, you can contact Traj Infotech, IT Company in Ahmedabad.

SEO 

Knowledge and SEO expertise can make sure your website starts working from the first day and also has the chance to achieve greater heights of success. It can also tweak the conversions and can make the site compliant with various search engines.

Digital Marketing Company in Ahmedabad - Traj Infotech 

Video marketing can change the look of your brand

Looking at the changes, most companies are shifting to towards Digital Marketing., you can hire a Digital Marketing Company, Traj Infotech Pvt. Ltd, to help you with loads of opportunities available in the world of Digital Marketing.

Videos are emerging as an important tool for brand awareness, brand visibility and rise in conversion rate. 

Videos play a vital role, for this, you need crew who has the knowledge and experience and are also dedicated. Video recording is not easy, not everybody can make a video you need to have the correct approach, to get great results. 

Video marketing is very versatile, mentioned are the powerful steps that were taken from clients and others to act as a primer and also motivate your own video content. 

Story telling - People have always been interested in storytelling. You need to create stories that will capture the attention of the audience; you can also tell a fascinating story of the accomplishments of your brand, to help highlight your brand.

Question and Answer

Instead of answering the same questions related to your brand or industry, best is to prepare a sequence of common question and answers.

Explaining what is it you do

Video is a wonderful way to explain what your company does and will also explain your products and services. Videos can help the audience from reading lengthy, not engaging and cumbersome written content. Traj infotech, Digital Marketing Services in Ahmedabad, can create a great video for your brand.

Presentations

If there is an upcoming event or presentation, you can record it, and distribute it later, so that it is not limited to a smaller audience, but possibly a huge audience across the web. IT Services can help you with a perfect presentation.

Testimonials

Recording testimonials of people who is not part of your industry or has no knowledge of your industry is useful,  you should allow such people to share their great experience and some pleasant words.

Introduction

You need to introduce your products and services or divulge the rebranding of your company with features that share the history of your company and the brand virtues.

PPC Strategies for online travel business

Most people, who love travelling, prefer booking their flight, accommodation and tours online.

There is so much of competition today that it is very important to understand what information the audience is looking at, the right time and ways to target potential customers, season influences travel industry a lot, make sure to plan well ahead. You also have to understand your USP and offer, what is different between you and your competitors, how best you can convince potential customers and be able to generate sales, revenue and profits.

Details about things you may need to look into or consider while working on a travel PPC strategy.

Audience

First, understand your audience to make sure they are engaged. To encourage clicks you need to serve compelling and relevant ad copy. Targeting the right customers or audience with correct ads will help in reducing the number of wasted clicks and also enhance the conversion rate.  Even, the landing page where you send traffic, require serving the users or audience to show them you’re targeting efficiently. Digital Marketing Company – Traj Infotech Pvt. Ltd. can help you with targeting your audience.

Season

You should know what works best for your business, make sure to use budget when your potential customers are willing to book or engage, this will lead to increase in conversions and will also reduce the cost. It is vital look into what the users are actually looking for and when they plan to start searching, while you can devise a PPC strategy that can generate high web traffic at the correct time. IT Services can generate high traffic to your website.

Customers 

After customers have completed the entire journey and have decided to come directly to meet you. Don’t lose this opportunity and finally get the customers to say “Awesome” and make sure to convert potential customers.

Competitors

Crucial to know your competitors, who they are and what is it they do that is different compare to their competitors. While planning your PPC strategy, also, plan the tone of voice. Traj Infotech, Digital Marketing in Ahmedabad, can develop a perfect PPC strategy for you.

Instagram is a great platform to enhance your Business Profile.

Instagram an application was initially used to share photos with friends. Now, it is considered a great platform for digital marketing. With millions of Instagram users worldwide, we need to know why it is a good platform to use for brand marketing. Let’s look into how to use Instagram business profile.

Influencers

The concept of Influencer marketing is not new, it is a known concept. Instagram and the other various digital marketing platforms have been using influencer marketing a lot. You need to maintain a good relationship with influencers, who can understand your brand well, this can have a big impact on the way the audience will see your page, and may convert into customers, by buying your product or service. If you want an influencer relevant to your service or product, then you need to research on the influencer, because these days influencers can buy fake followers. In case, you suspect any influencer, you can use certain tools to keep a check, if the followers of the influencer are fake or real. Digital Marketing Company – Traj Infotech Pvt. Ltd, can help you with the right influencer marketing.

Algorithm

Like many other digital marketing platforms, the posts on users do not appear in a proper chronological order. Most applications use their algorithm to help calculate what is it the user would want or like to see first. The algorithm used is based mainly on the engagement rate, meaning it’s important for every brand to post an engaging and appealing content on their Instagram account, to encourage the audience to either comment or like, use call to actions in the post, for example, you can tag any friend who you think would like this. IT Services understand the benefits of algorithm.

Visual

Instagram is a digital marketing platform that is visual because of this you need to have good quality content. Also, make sure the profile is attractive and pleasing when you look at it. Be consistent with imagery and branding, need to make sure, your page looks visually pleasing. If the profile image is dull or messy, then people will not like to follow you. Traj Infotech, Digital Marketing in Ahmedabad, can ensure your profile is attention-grabbing.

Ways to enhance your business with Blogging

Most people are aware that blogging is really crucial; one should make sure the blog has a direction and purpose. Let’s look into how blogging can help your business.

Not every company can come up with a good blog, to create a blog that is relevant, within the budget and interesting, you can think of hiring Digital Marketing Company – Traj Infotech Pvt. Ltd. 

Blogging benefits are

Search Engine Optimisation

Increases traffic towards your website, for this your need to use targeted keywords on your website, making it easier for users to search on Google. Also, need to work on ranking higher on search engines, to boost web traffic.  To increase the sales of the product or service, the blog should support the content to enhance the keywords related to product or service and link building to service pages. If your blog is compelling, more number of people will link through your blog post, you should be able to gain links from good websites, then the authority search engines will consider you content as high ranking and an increase in web traffic. Your blog post can host large content, like, infographics, videos, research and many more. Traj Infotech, Digital Marketing Services in Ahmedabad, can make sure your website ranks high on search engines.

Creating brand awareness and lead generation

To attract potential customers, producing good quality content, regularly, will help in encouraging more number of targeted consumers to visit your website. It is very important to retain your existing or current customers. Creating a good blog will help in building a relationship with the brand and the customers. If you are active on social media then posting blogs on different platforms of social media is a great idea. Capturing Data for the future is also a good idea, especially for remarketing. Another way is to encourage targeted audience to engage with the blog post.  An IT Company can help you with brand awareness and lead generation.